Event Marketer Spring 2022 - 19

This year Subaru also rolled out a new
Covid-friendly touchless QR code system
and sweepstakes platform with brand
ambassadors on-site to help attendees navigate
the technology. Focused on environmentally
friendly habits, Subaru designed
WinterFest to be an almost entirely wastefree
event with Klean Kanteen, TerraCycle
and Leave No Trace offering giveaways that
help consumers integrate green practices
into their lives.
WinterFest's charitable effort will bring
dog-friendly experiences to select WinterFest
events. Through a partnership with the
National Ski Patrol (NSP), Subaru created a
scholarship fund that sends patrols and their
avalanche rescue dogs to the Wasatch Backcountry
Rescue International Dog School.
For every person at the festival who opts-in
to a daily drawing this year, $1 will be donated
to NSP to train avalanche rescue dogs.
" If you build spaces for people to feel
comfortable hanging out in, the results will
speak for themselves. Your opt-ins, engagement
and attendance numbers go up, " says
Barber. " We started focusing on creating
that space for people with fire pits, s'mores
and rooftop hangouts on top of our
trailers, and then hosting a free concert
from a national performing artist along with
it. Event marketers can get caught up in
the giveaways and swag, and that branding
is important, but providing space and an
experience to make someone's day or weekend
better, is huge. "
Time to hit the slopes.
-Andrea Zarczynski
eventmarketer.com
SPRING 2022 EVENT MARKETER
19

http://www.eventmarketer.com

Event Marketer Spring 2022

Table of Contents for the Digital Edition of Event Marketer Spring 2022

Event Marketer Spring 2022 - 1
Event Marketer Spring 2022 - 2
Event Marketer Spring 2022 - 3
Event Marketer Spring 2022 - 4
Event Marketer Spring 2022 - 5
Event Marketer Spring 2022 - 6
Event Marketer Spring 2022 - 7
Event Marketer Spring 2022 - 8
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Event Marketer Spring 2022 - 12
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Event Marketer Spring 2022 - 14
Event Marketer Spring 2022 - 15
Event Marketer Spring 2022 - 16
Event Marketer Spring 2022 - 17
Event Marketer Spring 2022 - 18
Event Marketer Spring 2022 - 19
Event Marketer Spring 2022 - 20
Event Marketer Spring 2022 - 21
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https://www.nxtbook.com/accessintelligence/EventMarketer/evm_june-2024
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_mrd_december-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_december-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_september-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-summer-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-spring-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-and-mrd-december-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-fall-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-summer-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-spring-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-and-mrd-december-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-june-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-september-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-march-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-december-2020
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-august-2020
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