Event Marketer Spring 2022 - 27

WITHIN REACH
How brands are democratizing art and music with
accessible, multisensory experiences
ALL THE FEELS: Bombay Sapphire's
Sensory Auction swapped dollars for
emotional response bids on art.
IN THE AGE OF social media and streaming
platforms like Spotify, artists and musicians
have gained more control over the
ways in which they create, distribute and
profit from their work. They also have new
opportunities to engage directly with fans
and make their works more accessible to
everyone. For brands, it's opening up opportunities
to partner with and help consumers
discover emerging artists-and make connections
face-to-face.
Here, we explore a variety of brands that
are carving out a niche for themselves, and
their consumers, in a more diverse, underrepresented
space, and how these creative
minds are influencing some pretty creative
experiential strategies as a result.
BOMBAY SAPPHIRE
Take Bombay Sapphire, whose Sensory
Auction offered art lovers the opportunity
to bid on an original piece of art by contemeventmarketer.com
porary
sculptor artist Dan Lam-not with
dollars, but with their emotional sensory
response to viewing the creation.
Bidders signed up for individual time
slots to visit the gallery and be fitted with
SPRING 2022 EVENT MARKETER
27

http://www.eventmarketer.com

Event Marketer Spring 2022

Table of Contents for the Digital Edition of Event Marketer Spring 2022

Event Marketer Spring 2022 - 1
Event Marketer Spring 2022 - 2
Event Marketer Spring 2022 - 3
Event Marketer Spring 2022 - 4
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https://www.nxtbook.com/accessintelligence/EventMarketer/evm_sb_october-2024
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https://www.nxtbook.com/accessintelligence/EventMarketer/evm_june-2024
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_mrd_december-2023
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https://www.nxtbook.com/accessintelligence/EventMarketer/evm_september-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-summer-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-spring-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-and-mrd-december-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-fall-2022
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https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-spring-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-and-mrd-december-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-june-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-september-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-march-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-december-2020
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