Event Marketer Spring 2022 - 30

TRENDS
GRANFLUENCER TYPE: The Fitness Junkie
NAME: Erika Rischko
HANDLE: @erikarischko
INSTAGRAM FOLLOWERS: 57k
TIKTOK FOLLOWERS: 367k
AGE: 82
KNOWN FOR: This German health nut is famous for crushing
solo TikTok fitness challenges, and teaming up with her hubby
on dance contests. She got in shape later in life, and her
journey towards a healthier lifestyle has inspired users around
the world.
GRANFLUENCER TYPE: The Gay Pride
NAMES: Robert Reeves, Mick Peterson,
Bill Lyons and Jessay Martin
HANDLE: @theoldgays (Instagram);
@oldgays (TikTok)
INSTAGRAM FOLLOWERS: 334k
TIKTOK FOLLOWERS: 6m
AGES: Mid-60s to Late-70s
KNOWN FOR: Based in Cathedral City, CA, these guys went
viral for their promo videos on gay dating app Grindr, and
subsequently stole the hearts of thousands with their humor,
wit and candid, inspirational stories about coming out.
GRANFLUENCER TYPE: The Silver Fox
NAME: Irvin Randle
HANDLE: @irvinrandle
INSTAGRAM FOLLOWERS: 583k
TIKTOK FOLLOWERS: 175k
AGE: 60
KNOWN FOR: This dapper teacher-turned-style-icon has
earned himself the nickname #MrStealYourGrandma. When
Randle isn't charming the ladies, he's at events with his male
granfluencer crew, the Silver Fox Squad (@silverfoxsquad),
which aims to inspire others through the " power of style and
creative fashion minds. "
GRANFLUENCER TYPE: The Power Couple
NAMES: Pauline and Geoffrey Walker
HANDLE: @geoffreywalk
INSTAGRAM FOLLOWERS: 328k
AGES: 88 and 91
KNOWN FOR: This charming British couple's marriage has
endured more than 70 years and the duo showcase their
endearing day-to-day life on social for all to admire, from
afternoon walks to baking lemon meringue pie.
30 EVENT MARKETER SPRING 2022
GRANFLUENCER TYPE: The Gamer
NAME: Shirley Curry
HANDLE: @ShirleyScurry
YOUTUBE FOLLOWERS: 985k
AGE: 85
KNOWN FOR: This gamer grandma's children taught her how
to play video games in the '90s and she's been slaying ever
since. She's renowned for her skills in The Elder Scrolls V:
Skyrim, an open-world action role-playing game, which she
typically signs off of with a warm, " bye-bye, grandkids. "
GRANFLUENCER TYPE: The Culinary Queen
NAME: Barbara Costello
HANDLE: @brunchwithbabs
INSTAGRAM FOLLOWERS: 576k
TIKTOK FOLLOWERS: 1.6m
AGE: 73
KNOWN FOR: This quintessential New England grandma who
went viral on TikTok now shares personal recipes for a host of
comfort foods with her legions of followers, while her wisdom
also stretches to home cleaning hacks and travel tips.
GRANFLUENCER TYPE: The Fashionista
NAME: Iris Apfel
HANDLE: @iris.apfel (Instagram);
@irispafel (TikTok)
INSTAGRAM FOLLOWERS: 2.1m
TIKTOK FOLLOWERS: 25k
AGE: 100
KNOWN FOR: A former interior designer and current fashion
icon, Apfel's vivacious personality is matched only by her
vibrant sense of style, which always includes her signature
thick-framed eyeglasses. With branded collections at retailers
like H&M, Apfel at 100 shows no signs of slowing down.
GRANFLUENCER TYPE: The Plant Whisperer
NAME: Lagetta Wayne
HANDLE: @msgrandmasgarden
TIKTOK FOLLOWERS: 138k
AGE: 78
KNOWN FOR: This sweet grandma next door begins every
video with " Welcome to grandma's garden-come on in! "
You'll find her toiling in the soil, tending to a wide assortment
of vegetables and sharing plant-based recipes.
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Event Marketer Spring 2022

Table of Contents for the Digital Edition of Event Marketer Spring 2022
