Event Marketer Spring 2022 - 42

SPONSORED CONTENT
GREAT PLACES TO WORK
IN EXPERIENTIAL
CONTACT
JEFF SNYDER
JSNYDER@INSPIRAMARKETING.COM
203.939.1300
INSPIRAMARKETING.COM
INSPIRA MARKETING GROUP'S MISSION TO PUT PEOPLE, PASSION AND PURPOSE
AT THE CENTER OF INNOVATION
HISTORY
When Jeff Snyder founded Inspira in 2008, he set out to create a different type of agency - one built on relationships and doing the
right thing, where people came before profits, and where the team was passionate about the work they were doing (and had fun doing
it!). He wanted to build a company committed to optimism, excellence, and where innovation was at the forefront of the company's
purpose; a commitment to a culture of giving back.
LEADERSHIP
" I had been working at agencies for two decades and I saw them drowning in a sea of sameness. There was no clear differentiator in
product or service and there was an increasing focus on the bottom line, " explained Snyder. " This was affecting everything: the people,
the clients, and the work. I knew I could do better. "
GREAT WORK
Today, Inspira employs more than 230 people across the U.S. Its client roster includes some of the world's leading brands including Diageo,
Jeep, American Express, and National Geographic. While Inspira is known for its award-winning work, it's also recognized for its leadership in
the business community through the Forbes Small Giants, Inc. 5000, and Entrepreneur 360. Inspira's people-centered culture has placed it
on several best places to work lists, including Best Places to Work in Events, and Best Places to Work in Connecticut.
COMPANY CULTURE
While most companies are lucky to have a clear vision, it's Inspira's reason for being that drives them to excel. Inspira's purpose-driven
culture was inspired by Snyder's daughter, Kennedy, who struggled with childhood cancer. Part of the company's mission includes
donating a portion of its proceeds to fund childhood cancer research through Alex's Lemonade Stand Foundation for Childhood Cancer.
In fact, Inspira has donated more than one million dollars to the cause and supports the charity through ongoing pro-bono marketing
work. This culture of giving back has led to several employee-led initiatives within our local communities that include providing
underserved kids with school supplies, raising funds for an animal shelter, and volunteering at a homeless shelter.
TESTIMONIALS
" Inspira is unquestionably a company that prioritizes relationships. This can be seen in the work we produce and in the way the company
brings us together to connect and support one another as colleagues and friends, " explains Client Engagement Executive, Brendan
Hunt. " Inspira's outings and events are always highly anticipated by the team and somehow each seems better, more immersive, more
fun than the last. I've always been excited to participate in these events and use them as ways to meet people from all facets of the
company and to grow and strengthen my relationships within the company outside of the office's day to day. "
FLEXIBLE POLICIES & COOL BENNIES:
Although rightly serious about doing extraordinary work as well as doing good throughout the community, the Inspira team knows how
to have fun, too! Inspira's annual team summit, quarterly events - including an out of this world Halloween party and summer soiree -
are more than just a way to reward employees for their hard work, they strengthen relationships. Add these to a generous PTO policy,
a flexible work schedule, wellness programs, a diversity equity and inclusion task force along with other perks you would expect from a
company that values each one of its team members.
THE FUTURE
What's next for this innovative company after the long, two-year global pandemic? " We're excited about the future. We live in
an experience economy, so we feel uniquely positioned to work with brands that want to lead by offering consumers incredible,
strategically-led experiences, " said Snyder. " And with, arguably, the best team in the business...the possibilities are endless. "
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Table of Contents for the Digital Edition of Event Marketer Spring 2022