Event Marketer Spring 2022 - 5

CONTENTS
SPRING 2022
G 2022
Every year, our B-to-B Dream Team special report profi les a curated
selection of brand-side event marketing titans who are propelling the
industry forward. They represent the marketers we would cherry-pick if we
started our very own brand. And in this, our seventh annual Dream Team
feature, we explore how the sharpest minds in b-to-b events are not only
leveraging live experiences to drive home brand messaging, solidify business
partnerships, close deals and, ultimately, deliver ROI-they're doing it all
through the lens of sustainability. From reducing water waste to partnering
with likeminded vendors to leaning on hybrid formats, this year's team
members are painting the industry green, one event at a time. Led by
Captain Alex Sapiz, vp-global events at Cisco, the 2022 B-to-B Dream Team
is eyeing a net zero future without looking back. Say hello to the eco squad.
ON THE COVER
DREAM TEAM CAPTAIN
ALEX SAPIZ
VP-Global Events, Cisco
PHOTO BY JOSH EDLESON PHOTOGRAPHY
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SPRING 2022 EVENT MARKETER
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Event Marketer Spring 2022

Table of Contents for the Digital Edition of Event Marketer Spring 2022

Event Marketer Spring 2022 - 1
Event Marketer Spring 2022 - 2
Event Marketer Spring 2022 - 3
Event Marketer Spring 2022 - 4
Event Marketer Spring 2022 - 5
Event Marketer Spring 2022 - 6
Event Marketer Spring 2022 - 7
Event Marketer Spring 2022 - 8
Event Marketer Spring 2022 - 9
Event Marketer Spring 2022 - 10
Event Marketer Spring 2022 - 11
Event Marketer Spring 2022 - 12
Event Marketer Spring 2022 - 13
Event Marketer Spring 2022 - 14
Event Marketer Spring 2022 - 15
Event Marketer Spring 2022 - 16
Event Marketer Spring 2022 - 17
Event Marketer Spring 2022 - 18
Event Marketer Spring 2022 - 19
Event Marketer Spring 2022 - 20
Event Marketer Spring 2022 - 21
Event Marketer Spring 2022 - 22
Event Marketer Spring 2022 - 23
Event Marketer Spring 2022 - 24
Event Marketer Spring 2022 - 25
Event Marketer Spring 2022 - 26
Event Marketer Spring 2022 - 27
Event Marketer Spring 2022 - 28
Event Marketer Spring 2022 - 29
Event Marketer Spring 2022 - 30
Event Marketer Spring 2022 - 31
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Event Marketer Spring 2022 - 33
Event Marketer Spring 2022 - 34
Event Marketer Spring 2022 - 35
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Event Marketer Spring 2022 - 37
Event Marketer Spring 2022 - 38
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Event Marketer Spring 2022 - 40
Event Marketer Spring 2022 - 41
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Event Marketer Spring 2022 - 43
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https://www.nxtbook.com/accessintelligence/EventMarketer/evm_sb_october-2024
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_october-2024
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_june-2024
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_mrd_december-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_december-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_september-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-summer-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-spring-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-and-mrd-december-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-fall-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-summer-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-spring-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-and-mrd-december-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-june-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-september-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-march-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-december-2020
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-august-2020
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-june-2020
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-april-2020
https://www.nxtbookmedia.com