CONTENTS SPRING 2022 8 8 PLAYBOOK '90s nostalgia infiltrates events and activations + Rockstar Energy offers free gas to rideshare hustlers + Dietz' & Watson consoles Bengals fans with " emotional support " hot dogs + Jinx dog food commemorates presidential pups with a dog-friendly walking tour + Foot Locker and PUMA team up for a grand reopening and Black History Month event + The North Face plants a pop-up shop on a remote mountaintop in China 74 FINALE Armed with 20-foot-tall chocolate box installations and thousands of sweet treats, Godiva hit the streets of New York for a data-backed sampling campaign that invited consumers to take a " treat yoself " attitude outside of special occasions. 20 31 12 STRATEGY As companies pledge to be more sustainable, the event industry seeks lasting solutions + World of Concrete's director offers five tips on building a more sustainable event + The industry is facing a turning point as major festivals drop pandemic protocols 20 TRENDS Inside some of the top in-person experiences from three tentpole Q1 events + How marketers can tap into the power of emerging tech, from NFTs to the metaverse + How brands are democratizing art and music with accessible and multisensory experiences + The top granfluencer types shaking up consumers' social media feeds 74 31 IDEAS Inside Intel's digital-first CES strategy + 10 event sustainability ideas to implement in 2022 + Behind the scenes of NBC Sports' one-day winter wonderland activation 12 6 EVENT MARKETER SPRING 2022 eventmarketer.comhttp://www.eventmarketer.com