Event Marketer Spring 2023 - 11

GREEN LIGHTS
Eco-friendly tips, ideas and best practices for your events
SUSTAINABILITY TAKES
CENTER STAGE AT CES 2023
Brands engage attendees in innovative products and global
mission statements amid botanical-rich environments
By Juanita Chavarro Arias
xploring the exhibit halls at CES 2023, held Jan. 5-8 in Las Vegas, greenery was
a notable design element. From raised garden beds and potted plants to grass
carpeting and elaborate floor-to-ceiling greenery walls, exhibitors enhanced their
booths with organic textures, colors and lighting. While these natural features
created inviting environments for attendees, they also underscored brands' sustainability
messaging, eco-friendly products and solutions, and commitments to eco-conscious
practices both on-site and back at HQ.
Environmental Impact Initiatives
In a large, wide-open booth space at the Las Vegas Convention Center, Panasonic built
a " smart, ecological world " with four areas-Park, Town, Mobility and Home-each
illustrating solutions for more sustainable lifestyles. The centerpiece of the exhibit was
the Perovskite Solar Tree, a concept tree composed entirely of perovskite solar cells that
generate renewable energy. With limited printed signage, large-scale projection screens
and TVs presented information through rotating slides and videos.
Attendees scanned QR codes to learn about Panasonic's Green Impact initiative to
reduce CO₂ emissions by more than 300 million tons by 2050. This was also their key
to entering a virtual 360-degree replica of Panasonic's booth space that expanded into
an interactive tour of innovations for each of its four areas. Continuing post-CES 2023,
Panasonic will plant a tree, in partnership with One Tree Planted, for every participant
who completes the Green Impact Digital Experience and shares the challenge on social
channels: " Help us plant a forest. "
Spotlight on the Circularity of Electronics
For more booth experiences
from CES 2023, flip back to
the full report on pg. 28.
Have sustainability-focused story
ideas, tips or projects? Send them to
EM's Managing Editor Juanita Chavarro
Arias at jchavarro@accessintel.com.
At an event like CES, where countless new tech products are unveiled, the circular
economy model comes to mind. What happens to old devices once new ones enter the
market? Samsung's " Everyday Sustainability " exhibit highlighted the brand's efforts to
improve the resource circularity of electronics over a product's entire life cycle, from
raw material sourcing to disposal and recycling. Attendees could pick up cubes representing
each stage and place them on a special pad that then brought up corresponding
data and graphs on a screen. LG's " Better Life for All " zone presented a freestanding
" Sustainable Cycle " circular sculpture outlining six steps, such as R&D, service,
collection and recycling.
Eco-friendly Builds and Operations
Sustainability played a large role in the build and operation of Reddit's " Future Tellers "
activation at the Wynn Las Vegas, including eliminating extra plastic packaging, using
QR codes instead of paper handouts, serving water in reusable glassware and offering
biodegradable tea bags as attendee giveaways. Reddit donated the space's custom walls
to Habitat for Humanity post-event, and ceiling tiles from its meeting rooms were
biodegradable and made from plant-based materials. Similarly, Sony brought booth
panels to its exhibit at the convention center that were produced with its own company-developed
" Original Blended Material, " an environmentally conscious paper component
made from bamboo, sugar cane and post-consumer recycled paper.
E
eventmarketer.com
SPRING 2023 EVENT MARKETER
11
IMAGE CREDIT: REDDIT

http://www.eventmarketer.com

Event Marketer Spring 2023

Table of Contents for the Digital Edition of Event Marketer Spring 2023