Event Marketer Spring 2023 - 21

BEST PRACTICES
power of its features and reach through
her SOAR methodology: strategize, optimize,
amplify and relate.
" Before you can even begin to optimize
your profile, you need to have an
understanding of your goal, your story
and the keywords that your target audience
might be using to find someone like
you, " she says. " LinkedIn isn't just for job
search; it could be for reputation management,
executive branding, sales prospecting,
competitive intelligence or professional
development. It's important to say, 'I
want to be on LinkedIn because... I want
to control how people perceive me, I want
to own my brand or I want to be in control
of my career.' "
Serdula recognizes that most people
struggle to write about themselves, but it's
not something that can be put off because
opportunities and connections can slip
away. It all starts with telling your story in
a warm and engaging manner, using the
right keywords geared toward a defined
audience. (See sidebar on pg. 20 for Serdula's
tips on optimizing a LinkedIn profile.)
Once a profile is optimized, it's time to
eventmarketer.com
" There's an art for the whole elevator pitch
idea, understanding how to communicate
what it is you do and love in a very succinct
and compelling way that doesn't feel forced. "
-Don Colliver, communication consultant
grow your LinkedIn network. One way to
start is by connecting with people you've
worked with IRL. Your online network
should reflect your offline network, Serdula
says. Then, you can expand to thought
leaders and companies you admire, but
there's a difference between following and
connecting on LinkedIn: " You follow people
you don't know; you connect with
people you do, " Serdula explains.
Following
industry
hashtags like
#events, #tradeshows, #activations and
#eventmarketing can bring pertinent news
and thought leaders into your newsfeed.
The key to success on LinkedIn is engaging
with content, liking, commenting and
sharing posts, which essentially upvotes
the message, Serdula says, but posting
your own content is the ultimate goal. She
recommends posting high-quality content
once a week consistently and spending
the rest of the week interacting with the
newsfeed.
" How do you pivot to the real world?
You call people, send a message, ask them
to do a Zoom or meet for a cup of coffee, "
Serdula says. " People are hungry for
human connection. They need it, and you
just have to be that person who offers it.
You'll be surprised by the response. "
SPRING 2023 EVENT MARKETER
21

http://www.eventmarketer.com

Event Marketer Spring 2023

Table of Contents for the Digital Edition of Event Marketer Spring 2023

Event Marketer Spring 2023 - 1
Event Marketer Spring 2023 - 2
Event Marketer Spring 2023 - 3
Event Marketer Spring 2023 - 4
Event Marketer Spring 2023 - 5
Event Marketer Spring 2023 - 6
Event Marketer Spring 2023 - 7
Event Marketer Spring 2023 - 8
Event Marketer Spring 2023 - 9
Event Marketer Spring 2023 - 10
Event Marketer Spring 2023 - 11
Event Marketer Spring 2023 - 12
Event Marketer Spring 2023 - 13
Event Marketer Spring 2023 - 14
Event Marketer Spring 2023 - 15
Event Marketer Spring 2023 - 16
Event Marketer Spring 2023 - 17
Event Marketer Spring 2023 - 18
Event Marketer Spring 2023 - 19
Event Marketer Spring 2023 - 20
Event Marketer Spring 2023 - 21
Event Marketer Spring 2023 - 22
Event Marketer Spring 2023 - 23
Event Marketer Spring 2023 - 24
Event Marketer Spring 2023 - 25
Event Marketer Spring 2023 - 26
Event Marketer Spring 2023 - 27
Event Marketer Spring 2023 - 28
Event Marketer Spring 2023 - 29
Event Marketer Spring 2023 - 30
Event Marketer Spring 2023 - 31
Event Marketer Spring 2023 - 32
Event Marketer Spring 2023 - 33
Event Marketer Spring 2023 - 34
Event Marketer Spring 2023 - 35
Event Marketer Spring 2023 - 36
Event Marketer Spring 2023 - 37
Event Marketer Spring 2023 - 38
Event Marketer Spring 2023 - 39
Event Marketer Spring 2023 - 40
Event Marketer Spring 2023 - 41
Event Marketer Spring 2023 - 42
Event Marketer Spring 2023 - 43
Event Marketer Spring 2023 - 44
Event Marketer Spring 2023 - 45
Event Marketer Spring 2023 - 46
Event Marketer Spring 2023 - 47
Event Marketer Spring 2023 - 48
Event Marketer Spring 2023 - 49
Event Marketer Spring 2023 - 50
Event Marketer Spring 2023 - 51
Event Marketer Spring 2023 - 52
Event Marketer Spring 2023 - 53
Event Marketer Spring 2023 - 54
Event Marketer Spring 2023 - 55
Event Marketer Spring 2023 - 56
Event Marketer Spring 2023 - 57
Event Marketer Spring 2023 - 58
Event Marketer Spring 2023 - 59
Event Marketer Spring 2023 - 60
Event Marketer Spring 2023 - 61
Event Marketer Spring 2023 - 62
Event Marketer Spring 2023 - 63
Event Marketer Spring 2023 - 64
Event Marketer Spring 2023 - 65
Event Marketer Spring 2023 - 66
Event Marketer Spring 2023 - 67
Event Marketer Spring 2023 - 68
Event Marketer Spring 2023 - 69
Event Marketer Spring 2023 - 70
Event Marketer Spring 2023 - 71
Event Marketer Spring 2023 - 72
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_sb_october-2024
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_october-2024
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_june-2024
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_mrd_december-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_december-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_september-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-summer-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-spring-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-and-mrd-december-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-fall-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-summer-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-spring-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-and-mrd-december-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-june-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-september-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-march-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-december-2020
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-august-2020
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-june-2020
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-april-2020
https://www.nxtbookmedia.com