Event Marketer Spring 2023 - 28

FIELD REPORT
CES has always been a barometer for the trade show industry,
and this year, exhibitors worked hard to turn over a new leaf.
SUSTAINABLE ACTIONS, ZEN SPACES,
ROBOTS AND THE METAVERSE
Our special report on 18 booths that stood out at CES 2023
MORE THAN 115,000 people touched
down in Las Vegas for CES 2023, Jan.
5-8, the show's official full return to
in-person since 2019 following last year's
near cancellation due to the COVID19
Omicron variant. And a healthy
population of exhibitors touched down,
too. This year's show featured over 3,200
exhibitors and nearly 2.2 million net
square feet of exhibits-70 percent larger
than CES 2022.
CES 2023 marked the largest audited
global tech event since the pandemic
hit, with major themes of transportation,
28
EVENT MARKETER SPRING 2023
mobility, digital health, sustainability
and Web3 apparent throughout the
floor. From Canon's " Knock at the Cabin "
immersive movie experience to Reddit's
" Future Tellers " house of clairvoyance,
storytelling emerged as a consistent
experiential tactic across the Las Vegas
Convention Center, The Venetian Expo
(formerly The Sands Expo) and a host of
ancillary venues tied to the show. The use
of natural landscapes did, too.
Take a look at 18 standout booths and
experiences we explored on the ground,
and visit eventmarketer.com for more
in-depth stories from CES 2023.
AARP
AARP hosted a mini startup showcase
in its space, and in partnership with the
Consumer Technology Association
(CTA), AgeTech Collaborative from
AARP launched CES's first AgeTech
Summit. The program featured key speakers
and panel discussions on technology
solutions designed to meet the needs of
the world's aging population.
In addition to hosting 21 sessions
on the dedicated AgeTech Stage, part
of AARP's 7,000-square-foot booth, the
association gathered 18 startups to exhibit
eventmarketer.com
By Juanita
Chavarro Arias
IMAGE CREDIT: CONSUMER TECHNOLOGY ASSOCIATION

https://www.eventmarketer.com http://www.eventmarketer.com

Event Marketer Spring 2023

Table of Contents for the Digital Edition of Event Marketer Spring 2023

Event Marketer Spring 2023 - 1
Event Marketer Spring 2023 - 2
Event Marketer Spring 2023 - 3
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https://www.nxtbook.com/accessintelligence/EventMarketer/evm_sb_october-2024
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_october-2024
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_june-2024
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_mrd_december-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_december-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_september-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-summer-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-spring-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-and-mrd-december-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-fall-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-summer-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-spring-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-and-mrd-december-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-june-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-september-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-march-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-december-2020
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-august-2020
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-june-2020
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-april-2020
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