Event Marketer Spring 2023 - 29

FIELD REPORT
their latest innovations supporting adults
50 and older, ranging from assistive
robots to pain management in virtual
reality. Mini booths grouped into pods of
three gave each startup its own space with
countertops, chairs, screens and signage.
Startups also had the opportunity to participate
in an invite-only AgeTech After
Dark Pitch Challenge. (Partner: MC2)
ADT
ADT activated a Safer City experience
designed to look like an indoor/outdoor
home environment with wood floors,
grass carpet, doors, windows, a fireplace
and a blue-sky mural. Attendees could
grab a free beverage from the coffee shop
and interact with the EvoGuard humanoid
robot, a corporate security offering.
The smiling robot on wheels waved to
passersby and even helped by grabbing
maps from participants and handing them
to an ADT representative for stamping.
Attendees could engage in a stampcollecting
activity with the brand's new
safety innovations, including the ADT+
app, solar panel connectivity and drones.
In each of Safer City's areas-Safer at
Home, Safer at Work and Safer On-thego-a
brand ambassador explained ADT's
latest smart home and small-business
security systems, as well as future concepts
in development, through demonstrations
and video examples. Once attendees collected
a stamp for each of the three areas,
they turned in their map for a prize like a
drink insulator, beanie, mug or keychain.
Like AARP, ADT leveraged existing
partnerships to flesh out the experience,
highlighting its collaborations with Uber,
Lyft and DoorDash at its Safer On-the-go
station with smartphones on display to
review the apps' ADT-integrated safety
solutions and the mobile connectivity
available with invisaWear's wearable personal
safety accessories.
BOSCH
Split into two areas, Bosch's long booth
sported a green color scheme for its Connected
Living home-focused half of the
exhibit, while the Connected Mobility
section was decked out in blue, from
the color of the bikes on display to the
lighting accents on the concept vehicles.
Color-coordinated
concentric
circle
design elements carried through both
halves, tying them together.
Bosch leaned into its #LikeABosch
campaign to spotlight its sensor-based
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BOSCH
CANON
mobility innovations and brought along
its brand ambassador, Shawn, the hero
of the campaign's latest video, to interact
and take selfies with attendees, star
in social content and demonstrate how
various sensor products worked. Attendees
could score #LikeABosch-branded
caps while exploring the tech supplier's
booth, highlighting applications for its
sensors at home and on the road. They
could sit in a futuristic car set up with
swiveling seats and tablets to learn about
software-defined vehicles or take part in a
live fitness show, complete with kettlebells
and dumbbells, exhibiting the BHI380 AI
sensor system for exercising.
CANON
Movie magic permeated every corner
of Canon U.S.A.'s exhibit. The digital
imaging solutions brand partnered with
filmmaker M. Night Shyamalan on four
interactive experiences that transported
attendees into the story of his new thriller,
" Knock at the Cabin. " Canon's booth
brought the forest setting of " Knock at
the Cabin " to the Las Vegas Convention
Center with trees that reached the ceiling,
bushes, rock features, wooden props and a
pine straw-covered ground. The exhibit's
centerpiece was the titular cabin, made
to look like a cozy vacation home with a
SPRING 2023 EVENT MARKETER
29
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Event Marketer Spring 2023

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