Event Marketer Spring 2023 - 30

FIELD REPORT
porch deep in the forest.
Canon connected participants
to characters from the film and placed
them in the middle of some of its most
suspenseful moments using four of its
technologies: MREAL, AMLOS, Kokomo
and Free Viewpoint. The experiences tied
back to the company's theme of " Limitless
is More, " and contrasting the woodsy
environment were cameras, VR headsets,
smartphones, computers and screens.
(Partner: FCBX)
GOOGLE
Android took center stage at Google's
two-story-tall structure in the outdoor
exhibit area outside the convention center.
The brand's recognizable little green
robot grabbed the attention of passersby
as various colorful and textured versions
of the mascot popped up on a large screen
on the left half of the booth's exterior,
contrasting the right half's floor-to-ceiling
windows that brought natural light into
the interior. Long lines awaited attendees
looking to get into Google's modern,
GOOGLE
HISENSE
wood-paneled exhibit, but along the way,
they took advantage of a popular selfie
spot with a silver sculpture of the Android
robot (one of many iterations of the icon
around the space).
Inside, attendees could sit on a green
Android-themed
30
EVENT MARKETER SPRING 2023
swing-promoting
" Take a selfie with your watch " -before
making their way through showrooms
for Android at Home, Android in the Car
and Android on the Go that presented
multidevice experiences, mobile connectivity,
wearables, Google TV and Google
Assistant speakers. Tying into Android's
Fast Pair feature, attendees could pull
a slot machine lever to connect Google
devices and win a prize-a small capsule
filled with candy. (Partner: Sparks)
HISENSE
Hisense's mixed lush features, like projections
on a waterfall installation, with the
sleek designs of its newest ULED X TVs
attracted the attention of attendees. Purple
and blue mood lighting set a relaxed
tone for the spacious exhibit divided into
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Event Marketer Spring 2023

Table of Contents for the Digital Edition of Event Marketer Spring 2023

Event Marketer Spring 2023 - 1
Event Marketer Spring 2023 - 2
Event Marketer Spring 2023 - 3
Event Marketer Spring 2023 - 4
Event Marketer Spring 2023 - 5
Event Marketer Spring 2023 - 6
Event Marketer Spring 2023 - 7
Event Marketer Spring 2023 - 8
Event Marketer Spring 2023 - 9
Event Marketer Spring 2023 - 10
Event Marketer Spring 2023 - 11
Event Marketer Spring 2023 - 12
Event Marketer Spring 2023 - 13
Event Marketer Spring 2023 - 14
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Event Marketer Spring 2023 - 17
Event Marketer Spring 2023 - 18
Event Marketer Spring 2023 - 19
Event Marketer Spring 2023 - 20
Event Marketer Spring 2023 - 21
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Event Marketer Spring 2023 - 25
Event Marketer Spring 2023 - 26
Event Marketer Spring 2023 - 27
Event Marketer Spring 2023 - 28
Event Marketer Spring 2023 - 29
Event Marketer Spring 2023 - 30
Event Marketer Spring 2023 - 31
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Event Marketer Spring 2023 - 33
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Event Marketer Spring 2023 - 40
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Event Marketer Spring 2023 - 58
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Event Marketer Spring 2023 - 60
Event Marketer Spring 2023 - 61
Event Marketer Spring 2023 - 62
Event Marketer Spring 2023 - 63
Event Marketer Spring 2023 - 64
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Event Marketer Spring 2023 - 66
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https://www.nxtbook.com/accessintelligence/EventMarketer/evm_sb_october-2024
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_october-2024
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_june-2024
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_mrd_december-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_december-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_september-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-summer-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-spring-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-and-mrd-december-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-fall-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-summer-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-spring-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-and-mrd-december-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-june-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-september-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-march-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-december-2020
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-august-2020
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-june-2020
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-april-2020
https://www.nxtbookmedia.com