Event Marketer Spring 2023 - 32
FIELD REPORT
umbrella and stand alone as their own
booths on the show floor.
One of those was LG Labs, which
made its debut at CES as a new product
zone featuring new devices and prototypes,
such as an AR service where attendees
could virtually try on NFT shoes from
Monster Shoes Club (Monshoecl). Glossy
red floors and framed wall details tied
each product showcase into one cohesive
lab zone. Additional areas included " Let's
Gram " for laptops, " Better Life for All " on
LG's sustainability initiatives (learn more
on pg. 11) and the " Lifestyle Zone " for
household appliances.
LOTTE
HEALTHCARE
LOTTE HEALTHCARE
In the growing digital health space, LOTTE
Healthcare built an interactive quiz to
introduce CAZZLE, its customized health
care platform through which consumers
can monitor their health, purchase supplements
and track workouts. Attendees
entered the booth under a square archway
screen featuring bouncing bubble letters
and floating balls, and then approached
one of four tall touch screens to find their
CAZZLEMON. Three " would you rather "
questions popped up on the screen, asking
participants to choose between prompts
like walking around Central Park for four
hours or watching Netflix for 10 hours.
CAZZLE analyzed the three selections
and generated a cute CAZZLEMON
animal that best fit their lifestyle choices:
Koala for those who are laid-back, Gazelle
for gymgoers or Eagle for meticulous planners,
among others. A QR code directed
participants to LOTTE Healthcare's
website for more details on their animal
and a lifestyle report on eating, exercising
and sleeping habits. From there, attendees
picked up a small canister to the right of
the touch screens and moved to the next
station to fill it with jelly beans and collect
their corresponding CAZZLEMON keychain,
which quickly ran out due to the
experience's popularity.
NIKON
Lighting truss systems, elevated platforms,
curtains and ample playback screens simulated
an active film set for Nikon's " The
Unreal Ride " immersive virtual production
experience. For a minute, participants
had the chance to be a movie star
and jump on a custom-made futuristic
motorcycle, which was elevated on a stage
and set against a giant LED screen backdrop.
While the motorcycle remained
stationary, participants had to play up
their expressions and motions to simulate
movement as the screen behind them
played video traveling around an ultramodern
city, past skyscrapers, over bridges
and through tunnels. They also had a
little help from a wind machine to make it
even more realistic. Stanchions kept captivated
" fans " back while filming took place.
The ride was captured by Nikon's Z
9 mirrorless camera mounted on a Bolt
High-Speed Camera Robot. The six-axis
robotic arm moved back and forth on a
NIKON
32
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Event Marketer Spring 2023
Table of Contents for the Digital Edition of Event Marketer Spring 2023
Event Marketer Spring 2023 - 1
Event Marketer Spring 2023 - 2
Event Marketer Spring 2023 - 3
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