Event Marketer Spring 2023 - 43

SPOTLIGHT
brand ambassador program that recruits
college students to represent brands like
Adidas, Amazon Prime Student and HBO
as campus brand managers, while gaining
marketing experience, building their
resume and earning a stipend or university
course credits. Participating students
spend about five to 15 hours a week over
six to 10 weeks per semester developing
social media marketing content, hosting
events and activities, and engaging with
fellow students to generate buzz for the
brand they represent.
And once they're ready for off-campus
learning, Gant suggests students line up an
internship with a brand or an agency to
gain real-world business experience, but
he has some advice for companies bringing
young professionals in.
" When you look at the marketing
mix circle, you'll see events and experiential
marketing along with personal
selling, advertising, all that is in the mix
now, " Gant says. " Companies could create
more internships, that's for sure, especially
directly in the event marketing area.
They'll often have interns doing something
else outside of event marketing and
keep adding on other marketing projects.
Well, you can't do that. This is a discipline
now that needs to be given attention, so if
you bring someone in, let them work in
event marketing if that's what you're using
as part of your mix. It definitely is a competitive
strategy that offers a competitive
advantage. "
When developing UCF's Themed
Experience program, Weishar says he sat
down with its advisory council made up of
directors and executives from around the
industry and discussed the skills and experiences
they gained by learning on the job.
They pooled together their post-graduate
learnings and drafted the skills necessary
for success.
" That is what we want to teach. We
don't teach how to be a ceo, but we're going
to teach a lot of those skill sets that people
learn by just trial and error. When students
graduate with a degree in themed experience-and
I've heard this time and time
again from my grads-they feel incredibly
prepared to do the work that they're doing.
And on the other side, the people who
are hiring them are taking much less of a
gamble on that employee, " Weishar says.
" We're getting students whose goal it is to
be here and build a career doing exactly
what we teach. "
eventmarketer.com
SPRING 2023 EVENT MARKETER
43
Students in Florida International University's hospitality and tourism
management program are adding new event-focused tracks to their course
loads and gaining hands-on experience at events like Super Bowl LVII.
IMAGE CREDITS: CHRIS KAKOL CORPORATE IMAGE PHOTOGRAPHY, MIRANDA GHIRIMOLDI

http://www.eventmarketer.com

Event Marketer Spring 2023

Table of Contents for the Digital Edition of Event Marketer Spring 2023

Event Marketer Spring 2023 - 1
Event Marketer Spring 2023 - 2
Event Marketer Spring 2023 - 3
Event Marketer Spring 2023 - 4
Event Marketer Spring 2023 - 5
Event Marketer Spring 2023 - 6
Event Marketer Spring 2023 - 7
Event Marketer Spring 2023 - 8
Event Marketer Spring 2023 - 9
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Event Marketer Spring 2023 - 11
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Event Marketer Spring 2023 - 15
Event Marketer Spring 2023 - 16
Event Marketer Spring 2023 - 17
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Event Marketer Spring 2023 - 20
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https://www.nxtbook.com/accessintelligence/EventMarketer/evm_sb_october-2024
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_october-2024
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_june-2024
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_mrd_december-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_december-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_september-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-summer-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-spring-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-and-mrd-december-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-fall-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-summer-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-spring-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-and-mrd-december-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-june-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-september-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-march-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-december-2020
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-august-2020
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-june-2020
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-april-2020
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