Event Marketer Spring 2023 - 5

WHAT'S INSIDE
28 FIELD REPORT
On the ground at CES 2023: Inside 18 booths that featured
sustainable actions, zen spaces, robots, and metaverse
integrations, among other experiential tech trends + How
mini festivals, collaborations and moments of hospitality
dotted the sponsorship landscape at Super Bowl 57
40 SPOTLIGHT
As experiential marketing
degree programs continue to
crop up at universities across
the country, professors share
insights into their syllabi,
students' increasing interest
in the field and the sorts of
real-world experiences that
will prepare students as they
pursue and build careers in
the industry.
54
Our 2023 B-to-B Dream Team highlights 10
marketers we would pick if we started our
own brand, showcasing the unique skill
sets and backgrounds that come together to
form many of today's b-to-b event teams
and lead the way into the future.
68 EXPERIENTIAL IN
We're hitching a ride to San Antonio-home to the
Alamo, stunning natural caverns and an abundance of
meeting and exhibition space-to feature unexpected
sites of interest and inspiration for the full-time experience
builder, including culinary adventures, eclectic art
installations and artistic bike rides.
eventmarketer.com
12 BEST PRACTICES
As fans flock to stadiums around the globe, sponsors explore new turf and
high-touch engagements + How sponsors are helping to drive
measurable change for women in sports + The sport of pickleball is
booming, and so are the sponsorship opportunities + Communications
experts share tips for making the most of connections
22 IDEAS
Six tips on building employee experiences that deliver emotional ROI, from
leaders at Southwest Airlines, Power Home Remodeling and Sheetz +
KFC crafts the first-ever winterized basketball court, where shooting
buckets and eating buckets of chicken align under one 'roof'
70 FINALE
After the Brit Awards didn't
include a single female nominee
in its 2023 Artist of the Year
category, Budweiser took matters
into its own hands and passed
the mic to underserved artists,
transforming one of its billboards
in East London into a concert
stage to literally provide a
platform for eight up-and-coming
female and nonbinary artists to
showcase their talents.
SPRING 2023 EVENT MARKETER
5
06 PLAYBOOK
Event marketers are raising a glass to the sober-curious movement +
Lay's leverages the power of the potato to livewire the recording of an
'Envolver' remix + Polestar unveils an electric vehicle showroom
installation made entirely of snow + Tarte Cosmetics catches flack
for sending influencers on an extravagant trip to Dubai
COVER IMAGE: RON WURZER/GETTY IMAGES

http://www.eventmarketer.com

Event Marketer Spring 2023

Table of Contents for the Digital Edition of Event Marketer Spring 2023

Event Marketer Spring 2023 - 1
Event Marketer Spring 2023 - 2
Event Marketer Spring 2023 - 3
Event Marketer Spring 2023 - 4
Event Marketer Spring 2023 - 5
Event Marketer Spring 2023 - 6
Event Marketer Spring 2023 - 7
Event Marketer Spring 2023 - 8
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https://www.nxtbook.com/accessintelligence/EventMarketer/evm_sb_october-2024
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_october-2024
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_june-2024
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_mrd_december-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_december-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_september-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-summer-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-spring-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-and-mrd-december-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-fall-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-summer-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-spring-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-and-mrd-december-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-june-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-september-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-march-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-december-2020
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-august-2020
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-june-2020
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-april-2020
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