Event Marketer Spring 2023 - 55

Meet 10 marketers powering the b-to-b
event industry's metamorphosis with an
eye toward sustainability, compassion,
representation-and balance
W
hen you've got a front row seat to business, you're almost
always in for a wild ride. It's why b-to-b marketers are more
invested than ever in their own dream teams as they set a new
course for their organizations, their events and their audiences.
As we put together our 2023 B-to-B Dream Team this year, an annual
program designed to recognize some of the industry's most valuable players,
we wanted to showcase all the unique skillsets and backgrounds, and
the variety of roles, that make up many b-to-b event teams today.
One thing we noticed in our conversations was how many event marketers
have made the leap into events from other marketing disciplines within
their organizations, bringing with them perspectives that are helping to
drive efficiences and help groups operate more holistically. In this " year
of the cfo, " marketers are working more cross-functionally than ever, and
they're not necessarily learning to do more with less, but doing less and
doing it really well.
We argue that it's also the " year of the people, " as corporate rockstars,
ops leaders, trade show pros and meeting mavens embrace new ways of
working and commit to fostering a culture of success inside and out. And
we have a few of these people we'd like you to meet... the marketers we'd
staff our event department with if we ever started our own brand.
If the flood of nominations we received for this year's program is any
indication, the industry is coasting on a bright course. Congratulations!
By Juanita Chavarro Arias and Rachel Boucher
eventmarketer.com
SPRING 2023 EVENT MARKETER
55

http://www.eventmarketer.com

Event Marketer Spring 2023

Table of Contents for the Digital Edition of Event Marketer Spring 2023

Event Marketer Spring 2023 - 1
Event Marketer Spring 2023 - 2
Event Marketer Spring 2023 - 3
Event Marketer Spring 2023 - 4
Event Marketer Spring 2023 - 5
Event Marketer Spring 2023 - 6
Event Marketer Spring 2023 - 7
Event Marketer Spring 2023 - 8
Event Marketer Spring 2023 - 9
Event Marketer Spring 2023 - 10
Event Marketer Spring 2023 - 11
Event Marketer Spring 2023 - 12
Event Marketer Spring 2023 - 13
Event Marketer Spring 2023 - 14
Event Marketer Spring 2023 - 15
Event Marketer Spring 2023 - 16
Event Marketer Spring 2023 - 17
Event Marketer Spring 2023 - 18
Event Marketer Spring 2023 - 19
Event Marketer Spring 2023 - 20
Event Marketer Spring 2023 - 21
Event Marketer Spring 2023 - 22
Event Marketer Spring 2023 - 23
Event Marketer Spring 2023 - 24
Event Marketer Spring 2023 - 25
Event Marketer Spring 2023 - 26
Event Marketer Spring 2023 - 27
Event Marketer Spring 2023 - 28
Event Marketer Spring 2023 - 29
Event Marketer Spring 2023 - 30
Event Marketer Spring 2023 - 31
Event Marketer Spring 2023 - 32
Event Marketer Spring 2023 - 33
Event Marketer Spring 2023 - 34
Event Marketer Spring 2023 - 35
Event Marketer Spring 2023 - 36
Event Marketer Spring 2023 - 37
Event Marketer Spring 2023 - 38
Event Marketer Spring 2023 - 39
Event Marketer Spring 2023 - 40
Event Marketer Spring 2023 - 41
Event Marketer Spring 2023 - 42
Event Marketer Spring 2023 - 43
Event Marketer Spring 2023 - 44
Event Marketer Spring 2023 - 45
Event Marketer Spring 2023 - 46
Event Marketer Spring 2023 - 47
Event Marketer Spring 2023 - 48
Event Marketer Spring 2023 - 49
Event Marketer Spring 2023 - 50
Event Marketer Spring 2023 - 51
Event Marketer Spring 2023 - 52
Event Marketer Spring 2023 - 53
Event Marketer Spring 2023 - 54
Event Marketer Spring 2023 - 55
Event Marketer Spring 2023 - 56
Event Marketer Spring 2023 - 57
Event Marketer Spring 2023 - 58
Event Marketer Spring 2023 - 59
Event Marketer Spring 2023 - 60
Event Marketer Spring 2023 - 61
Event Marketer Spring 2023 - 62
Event Marketer Spring 2023 - 63
Event Marketer Spring 2023 - 64
Event Marketer Spring 2023 - 65
Event Marketer Spring 2023 - 66
Event Marketer Spring 2023 - 67
Event Marketer Spring 2023 - 68
Event Marketer Spring 2023 - 69
Event Marketer Spring 2023 - 70
Event Marketer Spring 2023 - 71
Event Marketer Spring 2023 - 72
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_sb_october-2024
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_october-2024
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_june-2024
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_mrd_december-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_december-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_september-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-summer-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-spring-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-and-mrd-december-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-fall-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-summer-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-spring-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-and-mrd-december-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-june-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-september-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-march-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-december-2020
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-august-2020
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-june-2020
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-april-2020
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