PLAYBOOK FROM TARTE TO BITTER: BEAUTY BRAND CATCHES FLACK FOR SENDING INFLUENCERS ON AN EXTRAVAGANT TRIP TO DUBAI " Fun " fact: When we entered " Tarte " into the Google search bar, the first several prompts that populated were some version of " Why is Tarte cancelled? " Yikes. The cosmetics brand was swiftly placed under fire after whisking 50 beauty influencers (and their plus-ones) away on an extravagant trip to Dubai-in the midst of economic woes in the U.S. and abroad. Business class Emirates flights, private villas and gifting suites were all part of the lavish package. And many social media users who watched TikTok content flood in from the destination weren't shy about voicing their opinions on the " tone-deaf " program. Tarte later responded with a TikTok video showing an employee dressed up as one of its products wandering around an empty office with the caption: " POV: you show up for work but the marketing team spent all of our money on a brand trip. " The stunt appeared to put the beauty brand back in favor with some of its followers as they responded with comments like, " It's giving self-awareness!! Ok Tartehttp://www.eventmarketer.com