Event Marketer Summer 2023 - 105

BEST SALES MEETING/EVENT
GOLD WINNER
Alteryx Inspire returned to in-person in Amsterdam with the theme, " Analytics for All. " The event offered more
than 30 in-depth trainings, 65 breakout sessions and five industry keynotes. The colors were vibrant and the
signage, large.
The Alter.Nation expo hall offered " districts " where attendees could take part in one-on-one consulting
appointments or experiences like an interactive soccer booth that used Alteryx Machine Learning to predict
the fastest kick. Living plants and vines created a canopy overhead. There were also aluminum frame bikes
leaning up against freestanding lamp posts. And in true Netherlands style, there were beautiful local flowers
everywhere attendees looked.
Two other highlights included the Product Sneaks pitch competition, which attendees voted on live, and
a Grand Prix competition that showcased a brand partnership with McLaren Racing, where real data from
McLaren races was analyzed on stage across three rounds, with the final winner earning a ticket to attend a live
McLaren race. Ultimately, Alteryx raced toward its goals of attendance, reaching 172 percent of its goal, as well
as a 58 NPS.
CAMPAIGN: Alteryx Inspire EMEA
2022
CLIENT: Alteryx
PARTNER: Bellwether Corporation
SILVER WINNER
BRONZE WINNER
CAMPAIGN: Contentful RKO
CLIENT: Contentful
PARTNER: Ladidadi Events &
Incentives
At Contentful, 358 attendees spent four days in the heart of Barcelona
celebrating wins, collaborating and setting goals amid a mix of meetings,
breakouts, executive dinners and off-sites. The experience kicked off with an
authentic Spanish welcome in the garden and terrace area at Hotel Arts with a
neon-lit drum line for the opening session. The event wrapped with Flamenco
performers on stilts, an electric violinist in a bull costume and dancing. Locally
inspired surprises, such as custom FC Barcelona jerseys, kept attendees on
their toes.
BEST USE OF EXPERIENTIAL
What better way to launch a luxury tequila than to raise a glass at 40,000 feet aboard your own branded
airline? Such was the case for Patrón, which drummed up buzz for its new expression, El Alto, by inserting itself
into the cultural conversation with the help of 100 VIP tastemakers and media members. The brand treated
guests to a lavish trip aboard " Air Alto, " offering them the first sip of the new product, branded amenities, a
custom " safety video " and plenty of craft cocktails.
But the flight was only the beginning. When attendees touched down in Las Vegas, they were greeted by
showgirls and bottle sparklers. In the evening, they stepped into Patrón's night club takeover, where more than
100 synchronized LED screens and themed lighting were combined to deliver a massive projection-mapping
sequence over the venue. There were also A-list performances, including a surprise appearance by Missy
Elliott, who also hosted a stylish dinner to cap off the program.
By the end of the weekend, El Alto was the most talked about brand on social, while pre-orders for El Alto sold
out on Reservebar. ¡Salud!
CAMPAIGN: Atomic Brands
Winter Camp
CLIENT: Atomic Brands
PARTNER: Ladidadi Events &
Incentives
Atomic Brands Winter Camp gathered 80 employees together for product
launches, innovation sessions and networking experiences-like Graffiti Happy
Hour, where teams depicted what 2023 Atomic Brands looks like to them
alongside a world-renowned graffiti artist. Each day, the environment " flipped "
to feature new setups, décor, lighting and product tastings. The event wrapped
with a private yacht tour of Miami. The message resonated enough to inspire
eight employees to get tattoos (and a $1,000 payout each from the ceo) of the
brand logo.
GOLD WINNER
CAMPAIGN: Patrón El Alto Las Vegas
Launch Weekend
CLIENT: Patrón
PARTNER: AGENC
SILVER WINNER
BRONZE WINNER
CAMPAIGN: Palm Springs Escape
CLIENT: Kimpton Rowan Palm
Springs
PARTNER: A Non-Agency
With post-pandemic lifestyle shifts to consider, Kimpton Rowan Palm Springs
transformed its property into a desert oasis-themed destination within a
destination at the intersection of hospitality and high-end retail called Palm
Springs Escape. The " Escape " served as a culinary, artist and retail showroom
that allowed ticketed guests to explore a meticulously curated collection of
brands and activities. Think: A stargazing hour, the first-ever drone show at
a U.S. hotel and myriad goods to purchase from designers and artisans. The
campaign generated 880,000 social impressions and 120 media placements.
eventmarketer.com
CAMPAIGN: Dine by Design Content
Creator Private Event Series
CLIENTS: Apartment Therapy,
Pinterest
PARTNER: In-house
There's no time like the holidays to spark some Pin-spiration, so Pinterest
teamed up with Apartment Therapy for Dine by Design, a museum-like
installation centered on holiday tablescaping curated by 10 handpicked
Pinterest creators. Each of them crafted a two-person place setting based
on an assigned trend and their signature style. The setups were combined to
create two stunning banquet tables that begged to be shared on social media
across three private dining events. High social engagement yielded 162,355
impressions.
SUMMER 2023 EVENT MARKETER
105

http://www.eventmarketer.com

Event Marketer Summer 2023

Table of Contents for the Digital Edition of Event Marketer Summer 2023