Event Marketer Summer 2023 - 20

SPONSORED CONTENT
THE 2023 VIRTUAL
PLATFORMS INDEX
CONTACT INFO
Jon Mahoney, Head of Sales
marketing@bluejeans.com
800-403-9256
bluejeans.com
CAMPAIGN: 2022 Fan Forum
CLIENT: Brentford Football Club
AGENCY: BlueJeans by Verizon
BACKGROUND
Brentford Football Club was promoted in 2021 to the
Premier League, the highest tier of English football.
With in-person events resuming after a hiatus during
the pandemic, Brentford was looking for a way to spark
interest in their fan forum again, which allows supporters
to interact with senior club representatives and gain an
understanding of the club's strategies for the future, both
on and off the field.
THE CHALLENGE
Brentford wanted to attract a large turnout for its Fan Forum
and provide the best possible experience for attendees.
" Why restrict the number of participants to the venue's
capacity? We decided a hybrid event would open up
the forum to more fans by giving them the flexibility to
participate in person or online from anywhere, " says Sally
Stephens, Fan and Community Relations Director.
THE SOLUTION
Choosing a virtual event platform was straightforward,
according to Technology Director Mike Morris. " BlueJeans
offered a unified platform for our events and in-house
meetings - and it easily integrated with our existing IT
infrastructure, " he says. Importantly, BlueJeans Events
offered all the capabilities the club needed for the Fan
Forum.
THE RESULT
The result was a resounding success. More than 500
supporters attended the 2022 Fan Forum - doubling the
capacity of the club's venue, thanks to the inclusion of
online participants.
Using BlueJeans Studio, the virtual production platform for
BlueJeans Events, the team was able to easily create and
manage live streams. " Muting the presenters, switching
between videos and graphics, and ending a stream were
simple, " says Morris. " It was easy to navigate around the
platform, enabling us to focus on creating an engaging
event. "
The platform also made it simple to add different
backgrounds and graphics to the live stream in real time.
This allowed partner logos to be displayed prominently
throughout the session. Event breaks and messages could
also be uploaded throughout the evening.
With the great success of the forum, Brentford's hybrid
events are here to stay and will play a key role in the club's
quest to remain successful on and off the field. " It's the
future for our events, allowing people to participate from
the comfort of their homes or anywhere else if they're
unable to attend in person, " says Stephens. " We plan to use
BlueJeans Events and Studio again in the future. "
20
EVENT MARKETER SUMMER 2023
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Event Marketer Summer 2023

Table of Contents for the Digital Edition of Event Marketer Summer 2023

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Event Marketer Summer 2023 - 2
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https://www.nxtbook.com/accessintelligence/EventMarketer/evm_sb_october-2024
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https://www.nxtbook.com/accessintelligence/EventMarketer/evm_june-2024
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_mrd_december-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_december-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_september-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-summer-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-spring-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-and-mrd-december-2022
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https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-september-2021
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