Event Marketer Summer 2023 - 21

SPONSORED CONTENT
THE 2023 VIRTUAL
PLATFORMS INDEX
CONTACT INFO
Cindy Brewer, Principal
connect@leoevents.com
901-766-1836
leoevents.com
CAMPAIGN: 2022 AutoZone National Sales Meeting
CLIENT: AutoZone
AGENCY: LEO Events
AutoZone's National Sales Meeting (NSM) is an annual
event that brings together thousands of employees and
store managers from around the world. In 2022, AutoZone
aimed to create a meaningful Vendor Experience that
showcased innovative automotive products, fostered
connections between vendors and attendees, and increased
lead retrieval. AutoZone partnered with LEO Events to
develop a game within the Eventfinity mobile app dubbed
Passport to achieve these objectives.
AutoZone sought to captivate and energize the 3,000 store
managers and employees at the NSM with an immersive
experience. Passport was designed to increase engagement,
encourage networking, and streamline vendor lead
generation. It targeted both attendees and vendors at the
event.
LEO Events developed the Passport app as a proprietary
in-app game that transformed the Vendor Experience into
an exciting and competitive activity, further bolstering the
power of Eventfinity. The app challenged attendees to scan
unique QR codes placed by vendors throughout the event.
Each scan awarded points and prompted trivia questions,
fostering friendly competition and knowledge-building. By
hiding QR codes in creative places, vendors encouraged
attendees to explore their booths and interact with their
products thoroughly. The event app talked directly to the
game and featured a Leaderboard that displayed real-time
rankings, motivating attendees to visit more booths and
engage deeply with the event.
Passport engaged not only attendees but also streamlined
lead generation for vendors. When attendees scanned a
QR code, the app recorded their information and generated
a list of all the people who interacted with a specific
booth. This approach empowered vendors to promote their
products to targeted AutoZone stores, simplifying the lead
generation process, all within Eventfinity. The success of
Passport was evident as all floors of the expo remained
active and lively throughout the event, with over 100
attendees maxing out their scores by visiting every booth
and answering trivia questions correctly. This integration
ensured attendees a smooth and sustainable experience,
eliminating the need to download a separate app or handle
paper-based activities.
AutoZone's Vendor Experience at the 2022 National
Sales Meeting was a resounding success, with increased
engagement, networking, and lead retrieval. The Passport
app, developed by LEO Events and powered by Eventfinity,
transformed the event into an exciting and memorable
experience for attendees. By seamlessly integrating
gamification into the existing infrastructure, AutoZone
demonstrated the effectiveness of combining form,
function, and fun.
eventmarketer.com
SUMMER 2023 EVENT MARKETER
21
https://www.leoevents.com http://www.eventmarketer.com
Event Marketer Summer 2023

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