Event Marketer Summer 2023 - 23

MARK HARPER
SCOTT MCCUNE
He put Xbox on top through an array of
tactics, from mobile tours to sponsorships,
influencer programs, and press reveals-
and now, is leading the brand into the era
of immersive gaming.
He created experiential marketing
platforms that had global reach but plenty
of impact locally thanks to thoughtful uses
of technology and programs that made
storytelling what it is today.
DEBORAH WAHL
An experiential champion at brands
such as Ford, McDonald's and GM, the
ripple effects of her US Open sponsorship
program for Cadillac are still felt in the
sports marketing world today.
CRAIG JOHNSON
BRETT O'BRIEN
He activated the heritage-inspired, Grand
Ex award-winning Stoli Hotel program
that ushered in a new chapter of word-ofmouth
experiences for spirits brands in the
event marketing industry.
He put crowdsourcing on the map with the
DEWmocracy campaign, and empowered
marketers everywhere to hand over the
reins to consumers long before co-creation
was a buzzword.
CHRIS WEIL
A digital + live champion, his investments
in creative, strategy, analytics and digital
departments as ceo of a global agency
helped redefine many of the business
structures agencies use today.
RICH LEHRFELD
PAUL SALINGER
He helped usher in the era of digital +
live with first-of-its-kind sponsorship
programming that inspired marketers
everywhere to refresh every year and focus
on global reach.
An early sustainability champion,
his reporting system for the flagship
OpenWorld
conference
inspired
the
industry to put real data behind its waste
and impact reduction efforts.
TONY WELLS
He set the stage for a variety of highimpact,
long-running sponsorship deals in
sports and entertainment at such brands
as Visa, 24 Hour Fitness, USAA, and most
recently, Verizon Media.
eventmarketer.com
SUMMER 2023 EVENT MARKETER
23

http://www.eventmarketer.com

Event Marketer Summer 2023

Table of Contents for the Digital Edition of Event Marketer Summer 2023

Event Marketer Summer 2023 - 1
Event Marketer Summer 2023 - 2
Event Marketer Summer 2023 - 3
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https://www.nxtbook.com/accessintelligence/EventMarketer/evm_sb_october-2024
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_october-2024
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_june-2024
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_mrd_december-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_december-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_september-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-summer-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-spring-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-and-mrd-december-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-fall-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-summer-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-spring-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-and-mrd-december-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-june-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-september-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-march-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-december-2020
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-august-2020
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-june-2020
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-april-2020
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