Event Marketer Summer 2023 - 5

25
WHAT'S INSIDE
The campaigns honored across the 21st
annual Ex Awards program are the mark of
a healthy, buoyant industry, even if purse
strings had to be drawn a bit tighter than
originally planned. Throughout 34 unique
categories were a series of commonalities:
The engagements were personal, content
and culture were cashed in as currency, tech
was used to create seamless interactions
and sustainability was prioritized. Explore
102 best-in-class case studies.
99
22 HALL OF FAME
Attendance is nothing but a number for the small and
mid-sized b-to-b events recognized across this year's
Hidden Gems awards program. The campaigns honored
may have been modest in scale but packed a powerful
punch with thoughtful strategies rooted in personalization,
interconnection and a lot of big ideas.
109
Our annual diversity recognition feature shines a
spotlight on experience builders who are a part of,
and identify with, the BIPOC and LGBTQIA+ communities.
Meet 16 rising stars who share their career
journeys and lessons, as well as perspectives on
trends, mentorship and workplace authenticity.
eventmarketer.com
A crop of top event marketing veterans took the stage at this year's
Experiential Marketing Summit to be honored for their indelible impact
on the industry and its evolution during the launch of EM's Experiential
Marketing Hall of Fame. Fifteen movers and shakers were recognized for
their individual contributions, which spanned achievements in high-tech
engagements to multicultural marketing to b-to-b portfolio strategies.
118 FINALE
For some, it's a time to mourn.
After 87 years, Oscar Mayer has
rebranded the Wienermobile. In
its place have arrived a fleet of
" Frankmobiles " manned not by
Hotdoggers, but by " Frankfurters "
who will engage with consumers
all summer as the vehicles make
stops across the U.S. The sudden
lane-change comes on the heels
of the brand's new Beef Frank
recipe, which debuted in time for
grilling season. But as the O.G. of
mobile tour campaigns, let us take
a moment to relish the iconic Wienermobile's
career.
SUMMER 2023 EVENT MARKETER
5
12 EMS RECAP
The energy was sky-high and the dance moves were strong at the 21st
annual Experiential Marketing Summit, held at Caesars Palace Las Vegas,
May 9-11. More than 1,000 industry insiders gathered for the three-day
dialogue on the state of experiential and fostering professional and personal
growth. Senior brand leadership led the conversation across 50-plus
breakouts, all hosted in an intimate " campus " environment.

http://www.eventmarketer.com

Event Marketer Summer 2023

Table of Contents for the Digital Edition of Event Marketer Summer 2023

Event Marketer Summer 2023 - 1
Event Marketer Summer 2023 - 2
Event Marketer Summer 2023 - 3
Event Marketer Summer 2023 - 4
Event Marketer Summer 2023 - 5
Event Marketer Summer 2023 - 6
Event Marketer Summer 2023 - 7
Event Marketer Summer 2023 - 8
Event Marketer Summer 2023 - 9
Event Marketer Summer 2023 - 10
Event Marketer Summer 2023 - 11
Event Marketer Summer 2023 - 12
Event Marketer Summer 2023 - 13
Event Marketer Summer 2023 - 14
Event Marketer Summer 2023 - 15
Event Marketer Summer 2023 - 16
Event Marketer Summer 2023 - 17
Event Marketer Summer 2023 - 18
Event Marketer Summer 2023 - 19
Event Marketer Summer 2023 - 20
Event Marketer Summer 2023 - 21
Event Marketer Summer 2023 - 22
Event Marketer Summer 2023 - 23
Event Marketer Summer 2023 - 24
Event Marketer Summer 2023 - 25
Event Marketer Summer 2023 - 26
Event Marketer Summer 2023 - 27
Event Marketer Summer 2023 - 28
Event Marketer Summer 2023 - 29
Event Marketer Summer 2023 - 30
Event Marketer Summer 2023 - 31
Event Marketer Summer 2023 - 32
Event Marketer Summer 2023 - 33
Event Marketer Summer 2023 - 34
Event Marketer Summer 2023 - 35
Event Marketer Summer 2023 - 36
Event Marketer Summer 2023 - 37
Event Marketer Summer 2023 - 38
Event Marketer Summer 2023 - 39
Event Marketer Summer 2023 - 40
Event Marketer Summer 2023 - 41
Event Marketer Summer 2023 - 42
Event Marketer Summer 2023 - 43
Event Marketer Summer 2023 - 44
Event Marketer Summer 2023 - 45
Event Marketer Summer 2023 - 46
Event Marketer Summer 2023 - 47
Event Marketer Summer 2023 - 48
Event Marketer Summer 2023 - 49
Event Marketer Summer 2023 - 50
Event Marketer Summer 2023 - 51
Event Marketer Summer 2023 - 52
Event Marketer Summer 2023 - 53
Event Marketer Summer 2023 - 54
Event Marketer Summer 2023 - 55
Event Marketer Summer 2023 - 56
Event Marketer Summer 2023 - 57
Event Marketer Summer 2023 - 58
Event Marketer Summer 2023 - 59
Event Marketer Summer 2023 - 60
Event Marketer Summer 2023 - 61
Event Marketer Summer 2023 - 62
Event Marketer Summer 2023 - 63
Event Marketer Summer 2023 - 64
Event Marketer Summer 2023 - 65
Event Marketer Summer 2023 - 66
Event Marketer Summer 2023 - 67
Event Marketer Summer 2023 - 68
Event Marketer Summer 2023 - 69
Event Marketer Summer 2023 - 70
Event Marketer Summer 2023 - 71
Event Marketer Summer 2023 - 72
Event Marketer Summer 2023 - 73
Event Marketer Summer 2023 - 74
Event Marketer Summer 2023 - 75
Event Marketer Summer 2023 - 76
Event Marketer Summer 2023 - 77
Event Marketer Summer 2023 - 78
Event Marketer Summer 2023 - 79
Event Marketer Summer 2023 - 80
Event Marketer Summer 2023 - 81
Event Marketer Summer 2023 - 82
Event Marketer Summer 2023 - 83
Event Marketer Summer 2023 - 84
Event Marketer Summer 2023 - 85
Event Marketer Summer 2023 - 86
Event Marketer Summer 2023 - 87
Event Marketer Summer 2023 - 88
Event Marketer Summer 2023 - 89
Event Marketer Summer 2023 - 90
Event Marketer Summer 2023 - 91
Event Marketer Summer 2023 - 92
Event Marketer Summer 2023 - 93
Event Marketer Summer 2023 - 94
Event Marketer Summer 2023 - 95
Event Marketer Summer 2023 - 96
Event Marketer Summer 2023 - 97
Event Marketer Summer 2023 - 98
Event Marketer Summer 2023 - 99
Event Marketer Summer 2023 - 100
Event Marketer Summer 2023 - 101
Event Marketer Summer 2023 - 102
Event Marketer Summer 2023 - 103
Event Marketer Summer 2023 - 104
Event Marketer Summer 2023 - 105
Event Marketer Summer 2023 - 106
Event Marketer Summer 2023 - 107
Event Marketer Summer 2023 - 108
Event Marketer Summer 2023 - 109
Event Marketer Summer 2023 - 110
Event Marketer Summer 2023 - 111
Event Marketer Summer 2023 - 112
Event Marketer Summer 2023 - 113
Event Marketer Summer 2023 - 114
Event Marketer Summer 2023 - 115
Event Marketer Summer 2023 - 116
Event Marketer Summer 2023 - 117
Event Marketer Summer 2023 - 118
Event Marketer Summer 2023 - 119
Event Marketer Summer 2023 - 120
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_sb_october-2024
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_october-2024
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_june-2024
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_mrd_december-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_december-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_september-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-summer-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-spring-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-and-mrd-december-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-fall-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-summer-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-spring-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-and-mrd-december-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-june-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-september-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-march-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-december-2020
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-august-2020
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-june-2020
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-april-2020
https://www.nxtbookmedia.com