Event Marketer Summer 2023 - 89

BEST USE OF TECHNOLOGY (B-TO-B)
J.P. Morgan's Connected Car experience at several fintech and
financial events worldwide helped show the audience that the
brand " isn't just a buttoned-up Wall Street heavyweight " and
how its in-car payment system will revolutionize the future of
payments. The brand leveraged four interactive solutions to tell
J.P. Morgan's story and submerse attendees in the product.
A few highlights: A dynamic 3D projection-mapping show
GOLD AWARD
CAMPAIGN: Revolutionizing the
Future of Payments
CLIENT: J.P. Morgan
PARTNER: Spiro
displayed on a new-generation Audi e-tron depicted the car
on three everyday journeys: a school run, a night out and a
weekend getaway. The dynamic experience allowed attendees
to see the car traveling through cities and interacting with
tolls and retailers, with geo-positioned services activated and
paid for with J.P. Morgan's newest system. An RFID puck table
took guests deeper into J.P. Morgan products. Featured across
six main services, these dynamic, untethered systems invited
attendees to freely move pucks around the interactive surface.
As attendees rotated the pucks, in-depth information on
various products were showcased.
The experience helped reposition the brand and highlighted
that J.P. Morgan is pushing technology-based boundaries.
The experience also attracted a huge amount of interest from
partners, suppliers and tech influencers wanting to partner with
J.P. Morgan on their new product.
BEST USE OF TECHNOLOGY (B-TO-B)
To demonstrate how Amazon Ads can effectively assist brands
from various industries in reaching their target audiences,
Amazon hosted unBoxed, an experience encompassing eight
different spaces at the Javits Center as well as Terminal 5, both in
New York City, where the brand created a curated agenda catered
to a diverse audience, featuring keynote and breakout sessions,
receptions and summits.
The Connections Hub, a 54,000-square-foot experiential
SILVER AWARD
CAMPAIGN: unBoxed 2022
CLIENT: Amazon
PARTNER: Salt
space, was the heart of the show, where the brand showcased
more than 32 demos that leveraged a wide variety of
technologies to showcase Amazon Ads and other internal
affiliates. Demos ranged from single-scroll tablet interactions
to multi-touch demonstrations with interactive content and
gamified experiences. One example was a Thursday Night
Football demo featuring a virtual city with multiple touchpoints
to showcase how Amazon Ads products reach consumers in
different aspects of their everyday lives. The team also created
a podcast matchmaking service for Wondery, where attendees
would answer a series of questions to receive personalized
recommendations for Wondery podcasts to listen to.
Ultimately, Amazon Ads scheduled a total of 1,191 meetings
around unBoxed (452 percent above the goal of 250 meetings),
including 220 on-site meetings at the unBoxed Meetings Hub,
126 virtual meetings and almost 800 off-site meetings. There
were thousands of interactions with all of the 32 demos, 20
event sponsors and 15 Amazon affiliates.
eventmarketer.com
SUMMER 2023 EVENT MARKETER
89
http://www.eventmarketer.com
Event Marketer Summer 2023

Table of Contents for the Digital Edition of Event Marketer Summer 2023
