Event Marketer Summer 2023 - 99
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INSIDE THE BEST B-TO-B EVENTS
YOU'VE NEVER HEARD OF
The Hidden Gems awards program, recognizing small and mid-sized b-to-b events, returns amid
a pivotal moment for the industry. Produced in the shadow of mega conferences and shows,
which for years garnered the most attention from the press and the industry at large, this sector of
events with fewer than 5,000 attendees not only were among the first to return to live-but they've
inspired even some of the most storied of properties to pivot and adopt more intimate, controlled
and personalized formats.
But make no mistake, these modestly sized shows and meetings packed a powerful punch of
inspiration and ideas. Many of the events honored in this year's program were the company's first
in-person experiences since 2019, and nearly all cited the pressure to deliver " highly curated, "
" well-executed " and " robust " event experiences for the post-pandemic choosy attendee. They
met the challenges head on and challenged themselves to try new things. They experimented with
engagements, programming and floor plans. They adopted human-centric messaging that spoke
to the person, not just the employee. And most importantly, they delivered on community and joy.
Co-produced with leading b-to-b event agency Cramer (cramer.com), Hidden Gems brings
to life some of the big ideas, big creative and big thinking shared by the sector's smaller events.
Congratulations to all of the winners of Hidden Gems, presented across 14 categories. Sparkle on.
eventmarketer.com
SUMMER 2023 EVENT MARKETER
99
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Event Marketer Summer 2023
Table of Contents for the Digital Edition of Event Marketer Summer 2023
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https://www.nxtbook.com/accessintelligence/EventMarketer/evm_sb_october-2024
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_october-2024
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_june-2024
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_mrd_december-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_december-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_september-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-summer-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-spring-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-and-mrd-december-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-fall-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-summer-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-spring-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-and-mrd-december-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-june-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-september-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-march-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-december-2020
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-august-2020
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-june-2020
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-april-2020
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