evm_june-2024 - 19

W
RITE
eventmarketer.com
THE BIGGEST NEWS,
TRENDS AND IDEAS IN
EXPERIENTIAL RIGHT NOW
By The Editors
One of the perks of our jobs as editors covering the vast experiential marketing
landscape is that we get to experience and analyze a wide variety of live
events, trade shows, brand campaigns, tactics, venues and audiences.
On any given month, we're touching down in a city near you to explore a trade
show floor. We're jogging into a world-class sporting event to watch sponsors
make memories with fans. We're sitting in on a general session to glean
best practices from a prosperous global conference. And this year, with the
industry on the upswing and the creative work and the forces behind them
surprising us at every turn, we've been a little (OK, a lot) busy this year.
These are perspectives we've been honored to share for 22 years, because
in this industry, ideas can and do come from anywhere and anyone. But
we've never hunkered down to compare notes and fire up a hot list of
what's happening right now, in one package, to inspire and provide fuel for
planning cycles that are already starting to heat up.
And so, like brown paper packages tied up with strings (or, perhaps, a
pair of buttery pajamas, like those that sparked Oprah's annual hot list
extravaganza), we present a few of our favorite things-the industry
observations, news and trends that have made their mark, and headlines,
in the first half of 2024.
Enjoy the read. And the ride.
SUMMER 2024 EVENT MARKETER
19

http://www.eventmarketer.com

evm_june-2024

Table of Contents for the Digital Edition of evm_june-2024

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https://www.nxtbook.com/accessintelligence/EventMarketer/evm_sb_october-2024
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_october-2024
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_june-2024
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_mrd_december-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_december-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_september-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-summer-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-spring-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-and-mrd-december-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-fall-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-summer-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-spring-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-and-mrd-december-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-june-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-september-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-march-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-december-2020
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-august-2020
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-june-2020
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-april-2020
https://www.nxtbookmedia.com