evm_june-2024 - 9

THE 2024
B-TO-B
DREAM TEAM
Meet 12 outstanding event marketers we'd hire if we started our own brand
By Juanita Chavarro Arias and Rachel Boucher
EIGHT YEARS AGO, we reimagined our
long-running Dream Team program to
focus on b-to-b event and trade show
marketers in spaces that, at the time, we
said were " home to a virtual revolution
in new formats,
fresh thinking
and
trends. " Fast forward to today, four years
out from a global pandemic and digital
transformation, amid evolving economic
challenges, and with a lot of new faces
behind the scenes and in the audience...
and that viewpoint takes on a whole new
meaning.
Fact is, when you create experiences
around business, magical things
can happen. And yet, these marketers
play in practical spaces. Some of our
honorees juggle hundreds of events each
year. Their roles may crisscross the organization.
Costs are up, but budgets are flat.
Yet what they do is their favorite subject,
and showcasing their incredible work,
ideas and results is our favorite subject.
Our recruitment process began in Q1
with a call for nominations across the
event community to submit recommendations
of all-star colleagues and clients.
eventmarketer.com
The 2024 class of Dream Teamers was
selected from a competitive pool of submissions
from all over the country.
This year even saw a first-ever
return honoree who was elevated to a
leadership role. First featured in the 2018
B-to-B Dream Team, Laine Mann, now
senior director, oncology medical affairs
congress lead at Stemline, A Menarini
Group Company, heads up the group as
Team Captain. She has created a " center
of excellence " within her organization that
enables the commercial and medical sides
of the business to show up under one
consistent message, look and feel at congresses.
And spoiler alert: Experience over
heavy information is a priority.
Developed through individual interviews
with the honorees, each Dream
Team profile gives insight into why they
were selected and what Dream Team title
we would give them if they joined our
brand. The conversations were wideranging,
from virtual skills and hybrid
strategies, to budget hacks, to the new
formats replacing " brick-and-mortar "
shows, to tranquility as an objective, to AI,
to a growing focus on metrics.
On the following pages, we invite you
to meet our 2024 B-to-B Dream Team
through a selection of quotes to give you
a taste of the industry insights, career
journeys and professional advice presented
in each of their full profiles available
online at eventmarketer.com/2024-b-tob-dream-team.
You'll learn how a trumpet
player went from orchestra management
to events at Dell, how a driven agency pro
rose through the ranks on the brand side
at Porsche and how a few marketers have
" boomeranged " back to companies after
gaining experience elsewhere.
Congratulations to the 2024 honorees
who join an alumni community of nearly
100 corporate b-to-b marketers we've
added to our " corporate history. "
Read the full collection of 2024
B-to-B Dream Team profiles
online at eventmarketer.com/
2024-b-to-b-dream-team.
SUMMER 2024 EVENT MARKETER
9
https://www.eventmarketer.com/2024-b-to-b-dream-team https://www.eventmarketer.com/2024-b-to-b-dream-team https://www.eventmarketer.com/2024-b-to-b-dream-team https://www.eventmarketer.com/2024-b-to-b-dream-team http://www.eventmarketer.com
evm_june-2024

Table of Contents for the Digital Edition of evm_june-2024
