evm_september-2023 - 103

SPONSORED CONTENT
THE 2023
Presented by
EXECUTIVE Q&A
®
CONTACT INFO
LYNNE DAMER
VP - STRATEGY
LDAMER@HAMILTON-EX.COM
HAMILTON-EX.COM
Give us the quick
version: How do
you describe your
company?
Hamilton is an
experiential event
marketing agency
with a 75-year legacy
that specializes
and focuses on
putting our client's
experiences first.
We design, produce, and execute integrated exhibits, events,
environments, and digital solutions that drive meaningful
connections between brands and their audiences. In addition to
conventional event solutions or offerings, we have an internal
creative studio (StudioH) that focuses on strategy, creative,
and performance measurement.
What types of things do your clients say about you?
Our clients say Hamilton offers more than a traditional
exhibit company in that we think strategically to help them
establish and achieve their marketing goals and objectives.
We provide clients with fresh and unique creative solutions
that differentiate them from their competition and engagingly
captivate their target audiences. We consider ourselves an
extension of our client's marketing team and aim to support
their achievements as a partner, not just a vendor.
How would you describe the creative process at your
company?
Our creative process is not a one-size-fits-all model. Every story
is unique, and every story needs to be heard. All opportunities
begin with a deep dive discovery session, establishing our
client's objectives and goals. Each new challenge informs the
look and nature of our creative approach. We strive to develop
memorable brand experiences that inspire participants to
connect with brands beyond the surface level. Not only are
we concerned about the aesthetics of the space but also the
feeling and narrative in which that experience needs to portray.
Through a series of inspiration studies and traffic mapping,
the environment begins to have a purpose. From there, we dive
further into architectural concepts and space studies, which
help to conceptualize how our ideas can become a reality. In
parallel, we are planning our visual messaging storyboard,
whether digital or otherwise, to best convey the brand's story.
Each touchpoint must be intentional and purposeful, from
preshow to product demonstrations and digital content to
performance measurement. We enjoy creative challenges
and collaborating with courageous brands that embrace the
unconventional.
What are some of the ways your company is positioned,
short-term and long-term, for growth? Strategies you're
exploring? New out-of-the box ideas?
Hamilton continues to invest in talent, expand our capabilities
and services, and explore new avenues within event marketing
as the industry evolves. Face-to-face engagement remains the
most constructive way to communicate and build relationships
between brands and their audiences. In addition to trade
shows, we facilitate our client's need to take their products
and messages directly to customers using proprietary events,
mobile marketing, and other business-to-business solutions.
We have enhanced our strategic, creative, digital, and event
measurement capabilities while also providing the budget
predictability that our clients require.
What are the biggest opportunities for event marketers
across the spectrum of fabrication and events heading into
2024?
The most significant opportunity for success as an event
marketer goes beyond just fabrication; it should include
the pre-, during, and post-show strategy. What occurs
within the exhibit is equally, if not more important, than its
appearance. Companies need to be intentional about their
event program, viewing their event as more than a one- to
three-day promotional exercise. Event marketers must take
an omnichannel approach to their event advertising strategy,
utilizing various tactics to effectively communicate their
message to a broader audience, including customers and
prospects who may not attend the event. Hamilton takes pride
in producing comprehensive solutions that encourage clients to
think big and go boldly.
eventmarketer.com
FALL 2023 EVENT MARKETER 103
https://www.HAMILTON-EX.COM http://www.eventmarketer.com
evm_september-2023

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