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SPONSORED CONTENT
BUILT FOR BELONGING
INNOVATIONS IN DESIGNING INCLUSIVE EVENT SPACES
Christine Kiesling, VP, Customer Experience, Hargrove
T
he evolution of event design has shifted;
creating experiences that foster belonging
and inclusivity is non-negotiable. As event
professionals, it's crucial to understand how to
design exhibits and event spaces that not only
captivate but also make everyone feel welcomed.
As part of our commitment to designing engaging
and accessible event spaces, Hargrove invested in
research to uncover what audiences will expect
from the Event of the Future. With those research
findings and our decades of experience in
production and fabrication, Hargrove is exploring
innovative strategies to design event spaces that
resonate with diverse audiences while maintaining
the engagement factor.
The Essence of Inclusive Event Spaces
Inclusivity begins with the very foundation of event
design. Event spaces should be designed with the
intention of accommodating attendees across all
dimensions of diversity, which includes creating
accessible spaces. For example, open floorplans,
ADA compliant counters, and integrating ramps
ensures that individuals with mobility aids or
service animals can navigate an exhibit space or
show floor with ease. But inclusivity goes beyond
mobility; it extends to visibility considerations
with high-contrast signage, lighting techniques
for diverse skin tones, and countless technology
integrations to enhance the attendee experience.
Data-Driven Inclusive Design
Events of all formats can be tech-first and datadriven,
deepening engagement and measuring
interactions while also ensuring the authenticity of
human connections. Leveraging technologies that
track, measure, and interpret attendee behavior
will be paramount in creating more inclusive,
personalized
experiences. Asking accessibility
questions as part of the discovery phase of event
strategy and during pre-event registration can
help guide the design process, ensuring that
attendees have the support and resources they
need in place. Tools like real-time data capture
gives event organizers the chance to adapt and
encourages attendees to provide feedback.

evm_september-2023

Table of Contents for the Digital Edition of evm_september-2023

evm_september-2023 - Belly1
evm_september-2023 - Belly2
evm_september-2023 - Cover1
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evm_september-2023 - Cover3
evm_september-2023 - Cover4
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_sb_october-2024
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_october-2024
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_june-2024
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_mrd_december-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_december-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_september-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-summer-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-spring-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-and-mrd-december-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-fall-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-summer-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-spring-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-and-mrd-december-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-june-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-september-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-march-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-december-2020
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-august-2020
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-june-2020
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-april-2020
https://www.nxtbookmedia.com