evm_september-2023 - 135
THE 2023
Presented by
®
TAYLOR
WEBSITE: taylorinc.com OPENED: 1931 HQ: Franklin, MA US WORK:
60% WHOLLY OWNED FACILITIES: 6 RENTALS: Yes CLIENTS: Intel,
Miele, Novartis, Stryker, Zscaler
R
THE TRADE GROUP
WEBSITE: tradegroup.com OPENED: 1986 HQ: Grapevine, TX
US WORK: 50% WHOLLY OWNED FACILITIES: 1 RENTALS:
Yes CLIENTS: AMD, ClosetMaid, Hardware Resources, Pokémon
Company International, Rent.
R
This multi best-in-show award winner has earned international
recognition for exhibits across automotive, aerospace
and health care, but specializes in the white-hot gaming
industry-home to its largest, most extravagant experiences.
Brought the Pokémon World Championships back to live after two
years with a multiplatform broadcast and competitors from around
the globe. Helped ClosetMaid break the mold at IBS with an open
floor plan, vignettes, touch screens and QR codes to maximize a
smaller space and serve up seamless product information.
Taylor's culture revolves around its most important asset: its
people. As they say, " We simply take care of our people, and
they take care of our clients. " Over 85 years, continues to look
for better, faster, cleaner and more efficient ways to bring clients'
experiences to life. For Miele's immersive The Miele Haus exhibit at
KBIS, created multiple rooms and personas to house demos and a
" four-course sustainable culinary adventure. " Its Dassault Systèmes
" Meet Your Virtual Twin " campaign at CES allowed attendees to meet
their own digital twin face-to-face via a depth-sensing camera.
TREEHOUSE FABRICATION
& SCENIC
WEBSITE: treehousefab.com OPENED: 2017 HQ: Sun Valley, CA
US WORK: 100% WHOLLY OWNED FACILITIES: 1 RENTALS: No
CLIENTS: Agency EA, Civic Entertainment Group, Gradient, SLAACK
Productions, Superfly
R
eventmarketer.com
When clients need an eye-catching scene worthy of a
film set, they call up Treehouse, which boasts a workshop
the team calls a " creative haven, " complete with a paint
department. Transformed retail spaces in London, New York and
L.A. into a branded holiday pop-up space for Harry Styles' beauty
brand, Pleasing, with designs inspired by his grandfather's home.
And for chocolate milk alternative MilkPEP at TwitchCon, designed
an arcade-like space with interactive podiums and game-show-style
signage that invited consumers to compete for the " How Fast Are
You " title.
FALL 2023 EVENT MARKETER 135
http://www.taylorinc.com
http://www.tradegroup.com
http://www.treehousefab.com
http://www.eventmarketer.com
evm_september-2023
Table of Contents for the Digital Edition of evm_september-2023
evm_september-2023 - Belly1
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evm_september-2023 - Cover1
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evm_september-2023 - Cover3
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https://www.nxtbook.com/accessintelligence/EventMarketer/evm_sb_october-2024
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_october-2024
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_june-2024
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_mrd_december-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_december-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_september-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-summer-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-spring-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-and-mrd-december-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-fall-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-summer-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-spring-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-and-mrd-december-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-june-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-september-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-march-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-december-2020
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-august-2020
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-june-2020
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-april-2020
https://www.nxtbookmedia.com