evm_september-2023 - 138

FINALE
ROLLING OUT
For more than just packing travel essentials, luggage has become
its own fashion statement, with the features and tech to match.
Since actress Shay Mitchell launched travel brand BÉIS in 2018,
its collection of suitcases, backpacks and totes has taken off on
social media, with fans wanting to get their hands on Atlas pink
hardside rollers or the original Weekender bag.
The d-to-c brand found success experimenting with its first
pop-up last year, The BÉIS Motel, and elevated the brick-andmortar
shopping experience this summer with The BÉIS Hotel
tour, which kicked off in Los Angeles in July, before heading to
Vancouver in August and then Dallas in September.
The pop-ups were a way for BÉIS to boost brand awareness (who
could miss the beige building-sized luggage façade on L.A.'s
Abbot Kinney Boulevard?) and allow consumers to see and feel
its core products in a travel-themed setting. In The BÉIS Hotel
lobby, brand ambassadors welcomed attendees and showed
them to a selfie-prompting speakeasy-esque elevator leading to
a branded suite with purchasable products on display and lounge
spaces for a little R&R. Out-of-office message on. (Agency: MKG)
-J.C.A.
138 EVENT MARKETER FALL 2023
eventmarketer.com
IMAGE CREDIT: FLANNERY UNDERWOOD, UNDERWOOD STUDIOS

http://www.eventmarketer.com

evm_september-2023

Table of Contents for the Digital Edition of evm_september-2023

evm_september-2023 - Belly1
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evm_september-2023 - Cover1
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evm_september-2023 - Cover3
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https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-december-2020
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