evm_september-2023 - 14

CARVERTISE'S MARKETING EXEC
SHARES SECRETS THAT DRIVE RESULTS
Some of Lauren Spinelli's most exciting moments as an
event marketing executive in the software field revolved
around wrapping exotic cars with her company's branding
and tasking salespeople to drive them around outside of
big conventions where they were exhibiting. " They were
huge attention-getters, " Spinelli says of the cars. But
planning the activation was also a logistical nightmare.
So it's no wonder that Spinelli jumped at the chance to
join Carvertise, the nation's largest rideshare advertising
company in 2019 as its director of marketing. Carvertise
specializes in wrapping rideshare vehicles with client's
marketing messages and " swarming " popular events
across the country to reach their target markets. In the
past year, the company has partnered with big brands
like NBCUniversal, Coca-Cola, Moderna, Albertsons and
Total Wine to roll through trade shows, concerts, and even
the Super Bowl - touting their marketing messages in
key places they'd never be able to reach with traditional
advertising.
" I was Carvertise's ultimate fangirl, " admits
the seasoned marketer, who had nearly two
decades of event marketing experience
under her belt before joining the Delawarebased
start-up. " I loved everything about
the concept, particularly the idea that
the company was a one-stop shop. Carvertise takes the
planning off of the planner's back and makes the process
seamless " by handling the activation from start to finish,
including leveraging its large network of rideshare drivers;
spearheading wrap design efforts and working with vetted
wrap shop partners to ensure quality control.
Spinelli said she immediately saw the appeal of wrapping
fleets of Uber and Lyft vehicles with colorful branding and
deploying them to events that attract large groups of people
in an interactive way. " Marketers are always using aggressive
tactics to turn heads and generate buzz, " she says. " What
stands out more than a colorful car that can drive straight
into the action? " she says.
Now that she's on the other side of the fence, exhibiting
at trade shows instead of organizing them, Spinelli has
a unique perspective of how to leverage successful
experiential marketing activations.
Here are her three top tips:
Budgets aren't everything. " Some people think about
experiential marketing and they hear 'cha-ching, cha-ching'
- ruling it out because they think it's too expensive, " Spinelli
says. " But there are a lot of things you can do, even on a
small budget, that are so outlandish or surprising that you

https://carvertise.com/brands

evm_september-2023

Table of Contents for the Digital Edition of evm_september-2023

evm_september-2023 - Belly1
evm_september-2023 - Belly2
evm_september-2023 - Cover1
evm_september-2023 - Cover2
evm_september-2023 - 3
evm_september-2023 - 4
evm_september-2023 - 5
evm_september-2023 - 6
evm_september-2023 - 7
evm_september-2023 - 8
evm_september-2023 - 9
evm_september-2023 - 10
evm_september-2023 - 11
evm_september-2023 - 12
evm_september-2023 - 13
evm_september-2023 - 14
evm_september-2023 - 15
evm_september-2023 - 16
evm_september-2023 - 17
evm_september-2023 - 18
evm_september-2023 - 19
evm_september-2023 - 20
evm_september-2023 - 21
evm_september-2023 - 22
evm_september-2023 - 23
evm_september-2023 - 24
evm_september-2023 - 25
evm_september-2023 - 26
evm_september-2023 - 27
evm_september-2023 - 28
evm_september-2023 - 29
evm_september-2023 - 30
evm_september-2023 - 31
evm_september-2023 - 32
evm_september-2023 - 33
evm_september-2023 - 34
evm_september-2023 - 35
evm_september-2023 - 36
evm_september-2023 - 37
evm_september-2023 - 38
evm_september-2023 - 39
evm_september-2023 - 40
evm_september-2023 - 41
evm_september-2023 - 42
evm_september-2023 - 43
evm_september-2023 - 44
evm_september-2023 - 45
evm_september-2023 - 46
evm_september-2023 - 47
evm_september-2023 - 48
evm_september-2023 - 49
evm_september-2023 - 50
evm_september-2023 - 51
evm_september-2023 - 52
evm_september-2023 - 53
evm_september-2023 - 54
evm_september-2023 - 55
evm_september-2023 - 56
evm_september-2023 - 57
evm_september-2023 - 58
evm_september-2023 - 59
evm_september-2023 - 60
evm_september-2023 - 61
evm_september-2023 - 62
evm_september-2023 - 63
evm_september-2023 - 64
evm_september-2023 - 65
evm_september-2023 - 66
evm_september-2023 - 67
evm_september-2023 - 68
evm_september-2023 - 69
evm_september-2023 - 70
evm_september-2023 - 71
evm_september-2023 - 72
evm_september-2023 - 73
evm_september-2023 - 74
evm_september-2023 - 75
evm_september-2023 - 76
evm_september-2023 - 77
evm_september-2023 - 78
evm_september-2023 - 79
evm_september-2023 - 80
evm_september-2023 - 81
evm_september-2023 - 82
evm_september-2023 - 83
evm_september-2023 - 84
evm_september-2023 - 85
evm_september-2023 - 86
evm_september-2023 - 87
evm_september-2023 - 88
evm_september-2023 - 89
evm_september-2023 - 90
evm_september-2023 - 91
evm_september-2023 - 92
evm_september-2023 - 93
evm_september-2023 - 94
evm_september-2023 - 95
evm_september-2023 - 96
evm_september-2023 - 97
evm_september-2023 - 98
evm_september-2023 - 99
evm_september-2023 - 100
evm_september-2023 - 101
evm_september-2023 - 102
evm_september-2023 - 103
evm_september-2023 - 104
evm_september-2023 - 105
evm_september-2023 - 106
evm_september-2023 - 107
evm_september-2023 - 108
evm_september-2023 - 109
evm_september-2023 - 110
evm_september-2023 - 111
evm_september-2023 - 112
evm_september-2023 - 113
evm_september-2023 - 114
evm_september-2023 - 115
evm_september-2023 - 116
evm_september-2023 - 117
evm_september-2023 - 118
evm_september-2023 - 119
evm_september-2023 - 120
evm_september-2023 - 121
evm_september-2023 - 122
evm_september-2023 - 123
evm_september-2023 - 124
evm_september-2023 - 125
evm_september-2023 - 126
evm_september-2023 - 127
evm_september-2023 - 128
evm_september-2023 - 129
evm_september-2023 - 130
evm_september-2023 - 131
evm_september-2023 - 132
evm_september-2023 - 133
evm_september-2023 - 134
evm_september-2023 - 135
evm_september-2023 - 136
evm_september-2023 - 137
evm_september-2023 - 138
evm_september-2023 - Cover3
evm_september-2023 - Cover4
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_sb_october-2024
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_october-2024
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_june-2024
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_mrd_december-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_december-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_september-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-summer-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-spring-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-and-mrd-december-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-fall-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-summer-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-spring-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-and-mrd-december-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-june-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-september-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-march-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-december-2020
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-august-2020
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-june-2020
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-april-2020
https://www.nxtbookmedia.com