evm_september-2023 - 40

SPONSORED CONTENT
EXECUTIVE Q&A
ANTHONY LARRISEY
PRINCIPAL + CREATIVE DIRECTOR
ALARRISEY@INDUSTRIA-CREATIVE.COM
INDUSTRIA-CREATIVE.COM
Give us a quick version: How do you describe your company?
Industria Creative is an award-winning, full-service experiential
marketing agency - we create dynamic brand experiences by
merging marketing, art, and technology. We're queer-owned and
women-led; and 80% of our team represent individuals from
marginalized communities.
Industria's Clients include some of the most globally-recognized
brands in lifestyle, streetwear, fashion, fragrance, beauty, prestige
spirits, entertainment, and technology. Which means we have the
good fortune to partner with Dom Pérignon, YSL Beauty, Google,
Max, FX, Old Navy, and Armani Beauty - to name a few.
What does creative development and strategic planning look like
for Industria?
We've never subscribed to a 'one size fits all' approach to marketing,
so we've developed a 4-part process we call 'Focused Creativity' to
translate business challenges into powerful experiences:
1 JUMPSTART: We do our homework - gather information and
insight, conduct research, tackle challenges, ask questions, and
identify opportunities.
2 FREESTYLE: Through brainstorming we generate ideas and
ultimately solutions - along the way crafting a narrative with a
clear point-of-view that positions our user at the center of the
story.
3 CREATE: We bring creative concepts to life and enable users
to engage with the brand - it's where ideas become reality and
emotional connections are fostered.
4 ACHIEVE: Our activations are designed to deliver on business
objectives. We have proven methodologies in place to measure
ROI, as we continually learn and build best practices.
What makes Industria different from the competition?
Undoubtedly our Diversity, Equity, Inclusion + Accessibility practice
which develops campaigns for BIPOC, AAPI and Latinx + Hispanic
audiences; as well as the Queer, Disability, and Body Positivity
communities - heightening culturally relevant conversations and
often implementing social change.
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EVENT MARKETER FALL 2023
This, we believe, comes from a true understanding not only of the
importance of diversity ethically, but of the value diversity brings to
our clients. Beyond everyone deserving a seat at the table, we know
that new voices and different perspectives only enrich the work we
do, empowering our Clients to make authentic, relevant connections
with their audiences. Our bottom line: cool people make cool work.
What does it mean to be innovative? What would you share with
others?
Innovation is crucial to original thinking, and we can all achieve it in
myriad ways - challenge norms, break comfort zones, collaborate
with new people, experiment, trust yourself, make time for creative
thinking, get outside and look around!
My work with students at NYU + Fordham University also fuels
innovation - keeping ahead of the next generation of marketers is
an exercise in human behavior, pop culture and thinking beyond the
obvious.
Finally, as a marketer, it's important to recognize that innovation
can go beyond creativity. Innovation can be fueled by empathy,
language, culture, tradition, and opening one's mind to the
experiences of others!
What do your long-time clients say about you? Why do they
come back year after year?
We've created a roster of highly-valued Client partners from myriad
industries whose ethos, objectives, and aesthetic align with ours.
We see our clients as true partners, who appreciate the value in our
approach, share in its belief system, and recognize how it positively
impacts the work we collectively do.
For example, our Showtime client describes us as " Unbelievably
great to work with - professional, organized, committed, and kind. "
Marriott describes: " They kept the program together as elements
were added, changed or removed... responsive to suggestions, open
minded, welcomed new ideas...a true collaboration! " And perhaps
the overall connection we enjoy with clients is best described by our
Max Client - Industria Creative is " Simply the best. "
eventmarketer.com
https://www.INDUSTRIA-CREATIVE.COM http://www.eventmarketer.com
evm_september-2023

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