evm_september-2023 - 42

FORUM
AGENCY
SESSION HIGHLIGHTS:
KEYNOTE: HOW NEW CLIENT
EXPECTATIONS ARE CHANGING
AGENCY OFFERINGS
Where, when and how clients buy from agencies has
changed dramatically in recent years. In this revealing
presentation, customer experience expert and
bestselling author David Avrin will share new research
documenting a profound shift in client preferences
and expectations-and the impact it will have on your
agency business.
YOUR CLIENTS, LIVE: THE CHANGING
CLIENT + AGENCY RELATIONSHIP
Go inside the hearts and minds of your clients as
we discuss-with them and you-growing long-term
client+agency relationships. Hear about budget, timeline
and procurement challenges, the unique pressures
they're experiencing, and how their approach to
events has changed and evolved. Get candid insights
that you can use to build and sustain vibrant business
relationships.
David Avrin
Author, " Why Customers Leave
(and How to Win Them Back) "
JOIN US FOR THE YEAR'S MOST
IMPORTANT CONVERSATION.
Agency Forum is a unique chance for you to
get in a room with people who do what you do
to discuss the biggest issues facing the industry
today and in the future.
NOVEMBER 2, 2023
CITY WINERY, NEW YORK CITY
EVENT AGENCY GROWTH:
BIGGEST BETS FOR 2024
Our annual power panel will tackle agency growth-
where it's coming from, what you need to do to
harness it, and what resources you'll need to tap into
it. Plus, we'll invite you to help us discuss the future of
experiential marketing agency offerings, from blending
digital and physical, to building client relationships
through strategic partnerships, and how agencies need
to shape-shift to drive growth.
Kendall McElliott
Director of Global Events
Microsoft
Caroline Absher
Head of Event
Marketing
Reddit
Karen Merritt
Senior Director-Global
Experience Marketing
Salesforce
Fiona Bruder
President
George P. Johnson
Justin Lefkovitch
CEO
Mirrored Media
Sara Ahmadi
VP-Events &
Brand Experience
Paramount
Charles Hunter
Director, Experiential
Marketing
Nutrabolt
Janet Smith
VP
Octagon
REQUEST YOUR INVITATION TODAY
eventmarketeragencyforum.com
Michelle Collins
President
A Non Agency
Melinda Lindland
EVP, Head of Growth
Jack Morton
eventmarketeragencyforum.com

https://www.eventmarketeragencyforum.com

evm_september-2023

Table of Contents for the Digital Edition of evm_september-2023

evm_september-2023 - Belly1
evm_september-2023 - Belly2
evm_september-2023 - Cover1
evm_september-2023 - Cover2
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evm_september-2023 - Cover3
evm_september-2023 - Cover4
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_sb_october-2024
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_october-2024
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_june-2024
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_mrd_december-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_december-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_september-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-summer-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-spring-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-and-mrd-december-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-fall-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-summer-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-spring-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-and-mrd-december-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-june-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-september-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-march-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-december-2020
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-august-2020
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-june-2020
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-april-2020
https://www.nxtbookmedia.com