evm_september-2023 - 43

SPONSORED CONTENT
EXECUTIVE Q&A
HUONG NGUYEN
CEO & FOUNDER
SHILOH EVENTS
HUONG@SHILOH-EVENTS.COM
SHILOH-EVENTS.COM
Tell us about Shiloh Events, and why and how you founded the
company.
I'm deeply passionate about the events industry. My ultimate dream is
to have a positive impact by delivering peace to a stressful and chaotic
industry. Visualizing, planning, executing, and transforming lives
through events is what I live for.
This vision led me to start Shiloh Events a decade ago. " Shiloh " was
chosen deliberately, because it means " peace " in Hebrew. Our mission is
to shoulder the burdens of planning for our clients, providing them with
a sense of calm and focus.
With over 15 years in the industry, we've partnered with renowned
clients such as Zoom, where we co-founded their annual flagship
conference, Zoomtopia, as well as collaborating with LG for their
exclusive VIP events, Samsung for their trade show ancillary events,
and many more esteemed corporate partners.
Describe your agency-what makes it unique and how are you
different from the competition?
Shiloh Events is a comprehensive event agency, offering a wide range of
services in strategic program development, consultation, management,
and experiential program design and execution. Our expertise spans
user conferences, product launches, sales kick-offs, incentive events,
trade show services, VIP events, roadshows, and virtual/hybrid events.
A differentiator is our ability to elevate our clients' programs from
tactical to strategic in 2 ways:
1. We provide a distinct service of launching proprietary events for
our clients. From devising a full event strategy-complete with
goals, objectives, revenue and sponsorship plans, content direction,
site selection, target audience identification, and marketing
tactics-to executing the premier event, we're a one-stop solution.
2. For clients with existing events or event marketing initiatives, we
offer additional comprehensive strategic program management
services, where we consult on content structure, registration
pricing models, custom craft sponsorship packages, and
collaborate closely with our clients to operate their program as if
it were a standalone business.
Given your agency's successes, what approach and philosophy do
you take to business?
Our event agency's philosophy revolves around two foundational pillars:
People and Culture.
eventmarketer.com
FALL 2023 EVENT MARKETER 43
The events industry isn't for everyone, especially with its inherent
chaos, stress, and unpredictability. Genuine passion for events is the
driving force that keeps us going during late-night crises, gives us
compassion for each other, and helps us to stay dedicated when events
don't go as planned.
Originally, my hiring focus was on skills and capabilities, but I realized
the importance of mental resilience and passion as it separates those
who merely do the job for pay from those who would go the extra mile.
The second pillar of culture is equally valuable. At Shiloh Events, we're
committed to fostering a culture of excellence, honesty, communication,
and partnership. We have a culture book outlining core values and ten
cultural elements we aspire to embody. While these values are crucial,
they're just words on paper unless we live them out authentically.
It's not easy to find the right people and build a strong culture, but it's
essential. We prioritize these two elements because we want to ensure
that our growth is both sustainable and true to our core values.
For me, it's my life's passion. I deeply believe in our culture and it's a
philosophy I carry out effortlessly. But it's crucial to have a team that
shares this vision so that we're in alignment on what kind of events
agency we want to be.
Having the right people and a strong team culture makes us more
successful because when we enjoy the work and are aligned, we deliver
high quality results. We truly understand and invest in our clients'
events. This approach has helped us build solid, lasting relationships
with our clients, making their events stand out.
https://www.SHILOH-EVENTS.COM http://www.eventmarketer.com
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