81 WHAT'S INSIDE EM's editorial listing of the top experiential agencies in the biz -the IT List-returns with a new roster of best-in-class partners moving the needle for their clients. 119 THE 2023 Presented by ® 32 COVER STORY " Barbie " wasn't just the story of the summer; it was the brand experience story of the summer. We take you inside Warner Bros.' dynamic global event campaign for the blockbuster film, spanning an " over-the-top " premiere event, experiential afterparty and partner programs, each powered by an inclusive strategy that welcomed everyone to the party. ON THE COVER Wendy Robino, SVP-Marketing Events and Regional Publicity, Warner Bros. Photo by: Erika Hokanson Introducing the 2023 Fab 50, the top fabrication shops serving the event and exhibit industries. Meet the top strategists, carpenters and other miracle workers. 24 BEST PRACTICES EM touches down in Salt Lake City to explore the best booths at Outdoor Retailer's summer show + How Outdoor Retailer will launch a new format and tap into the consumer market in 2024 + The Coke AI Studio is blazing a bubbly new trail for personalized engagement + IBM Think begins a new chapter focused on connections and content 138 FINALE 16 27 of the summer's best music festival activation ideas + How to balance spectacle with sincerity in a drone show experience + Wimbledon crosses the pond eventmarketer.com 10 Giveaways that 'self-destruct' + Six datapoints on the state of the industry from EM's monthly Pulse Surveys + Marketers share insights on partnerships Social media darling and travel brand BÉIS rolled its coveted suitcases, backpacks and totes across the country on The BÉIS Hotel Tour, inviting consumers inside its hospitality-themed experience to snap photos and explore a speakeasy-style lounge that had purchasable products on display. Its building-sized bag installation in Los Angeles had consumers doing double-takes. FALL 2023 EVENT MARKETER 5http://www.eventmarketer.com