evm_september-2023 - 68
SPONSORED CONTENT
CASE STUDIES OF EXCELLENCE
CONTACT INFO
MELINDA LINDLAND
EXPERIENCE@JACKMORTON.COM
212.404.7070
JACKMORTON.COM
CAMPAIGN: CADILLAC ELECTRIQ THEATER,
MOBILE TOUR
CLIENT: CADILLAC
AGENCY: JACK MORTON
The challenge is Cadillac is not recognized as an EV brand, and among
its luxury competitors lacks brand relevance. It also struggles from an
outdated brand image. To change these perceptions, we needed to
develop an epic experience that would support the launch of Cadillac's
all-electric LYRIQ and future vision and demonstrate to consumers why
Cadillac should be at the top of their wish lists.
People love escape and being transported into alternate realities. So,
we embraced the power of escapism and combined it with the power
of immersive technology to transport people into an amazing alternate
future.
Introducing the Cadillac ELECTRIQ Theater, a 360-degree immersive
multimedia experience. Drawing upon Cadillac's bold history of
innovation, we took audiences on a journey from nostalgia and
admiration, to wonder and inspiration, exciting them with Cadillac's vision
for an inclusive, all-electric future world.
An ambitious technical achievement, the Cadillac ELECTRIQ Theater
was among the first custom-built immersive theater experiences of this
scale to tour the country with appearances at the Miami Open, U.S. Open,
PGA Championship, and the North American International Auto Show.
Entertaining luxury audiences across the country.
Cadillac is an iconic American luxury brand. For more than 120 years, it
has been hailed for its engineering innovation and breakthrough design.
But now the brand is at a turning point. It is charting a bold, new future
with an all-electric portfolio. That future begins with the launch of its
all-electric LYRIQ.
The Cadillac ELECTRIQ Theater successfully melded surreal art and
breakthrough creative technology to tell a bold, inspiring brand story
that resonated with luxury consumers and produced the most dramatic
collective brand lifts in Cadillac's recent experiential history. The results
surpassed all expectations generating: +17% Lift in Opinion, +11% Lift in
Consideration and a 14% lift in the primary client objective Brand for Me-
seven times the goal.
68
EVENT MARKETER FALL 2023
eventmarketer.com
https://www.JACKMORTON.COM
http://www.eventmarketer.com
evm_september-2023
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https://www.nxtbook.com/accessintelligence/EventMarketer/evm_sb_october-2024
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https://www.nxtbook.com/accessintelligence/EventMarketer/evm_june-2024
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_mrd_december-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_december-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_september-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-summer-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-spring-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-and-mrd-december-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-fall-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-summer-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-spring-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-and-mrd-december-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-june-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-september-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-march-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-december-2020
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-august-2020
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-june-2020
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-april-2020
https://www.nxtbookmedia.com