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How is your agency leveraging AI to benefi t clients and the work?
In an industry that's always on the move, the key to staying ahead
by embracing AI is to increase our effi ciency and eff ectiveness.
While we can't possibly work any harder than we already do, we can
defi nitely work smarter by leveraging AI. It is our new time hack to be
more productive. I initially struggled to see their practical application.
However, integrating AI has transformed our event planning process,
elevated attendee engagement, and unlocked immense creative
potential. There four transformative ways we're using AI in our
workfl ow:
1. Meeting Effi ciency
2. Content Creation
3. Data Analysis
4. Visual Conceptualization
streamlined our note-taking process. Instead of manually jotting down
everything and then reviewing, we use AI tools like Firefl ies to capture,
transcribe, and summarize. This saves time and ensures we don't miss
critical details. It's a game-changer for our productivity.
personalize to fi t our client's needs. This approach speeds up the
creative process.
than ever. For example, a report analysis that took 4 hours can now be
done in 2 hours. However, we always remove sensitive information and
double-check for accuracy.
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Visual Conceptualization: AI allows us to bring our event
visions to life. For instance, when conceptualizing an
immersive event space, we use Midjourney and DALL·E 2 to
create realistic visuals. This not only helps in setting client expectations
but ensures we're all aligned on vision. In the future, I hope AI can
give us estimates of what something will cost if we give them sample
proposals and a picture of what we are envisioning!
What should event marketers watch out for when using AI?
Human Touch is Irreplaceable: AI can be a starting point, but it will not
sound like you or your brand. AI-generated content lacks personal touch
or a unique voice. You can't simply use AI outputs as they are. Always
add your own touch to what AI suggests because it often requires
refi nement.
Accuracy Concerns: Always Always double-check AI-generated
data. Whether it's data analysis or visual outputs, ensure that the
information is accurate and aligns with your objectives. For instance, if
using AI for design concepts, ensure that the visualization is logistically
feasible and within budget.
Data Privacy: When you are uploading data for analysis, be sure to take
out private or identifying information such as names, addresses, phone
numbers, and email addresses. With lack of clarity on how data is being
managed, to be on the safe side, it's crucial to be aware of who might
access this data and take necessary precautions.
eventmarketer.com
Data Analysis: With tools like Chat GPT's code generator
plug in, we can analyze event-related data, such as revenue
analysis, attendance projection, and marketing data faster
Content Creation Boost: Everyone faces writer's block. AI
gives us a jumpstart. When brainstorming event themes or
messaging, AI tools can provide initial ideas, which we then
Meeting Effi ciency: Meetings are a big part of how we spend
our time on a weekly basis, and distractions are inevitable.
To ensure we make the most of our time, we leverage AI to
Where do you see AI making the most signifi cant diff erence,
especially in the events industry, given its rising popularity across
sectors?
AI is making the most signifi cant impact in the events industry in 3
ways:
strategy and client engagement.
brainstorming and ideation. With AI's help, you don't need days to be
creative; you've got an immediate jumping-off point.
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Unifi ed Vision: Leveraging AI's media generation capabilities
allows us to translate abstract ideas into tangible visuals. This
ensures that both our team and clients are on the same page,
visualizing the same concepts. After all, a picture speaks a thousand
words, and with AI, we can ensure everyone's " reading " from the same
image, solidifying shared visions.
How can AI be implemented to improve the attendee experience?
Optimized Networking and Matchmaking: AI can be a game-changer
for networking at events. For instance, a mobile app for a conference
with 500 participants, would display an alphabetical list of attendees.
It can be overwhelming to sift through each profi le to identify potential
connections. Imagine if our connections were already suggested with a
proposed agenda based on our interests. Such AI-driven matchmaking
apps such as Grip.ai can elevate the attendee experience through such
facilitations.
Data-Driven Program Development: AI can analyze data to create a
more eff ective event program. By inputting various datasets - from
previous years' agendas and budgets to attendee lists and survey
feedback - we can use AI to off er strategic suggestions on how to make
the program better and identify key areas to focus on. For example,
Google Bard can give us venue or city suggestions based on a program's
specifi cations.
FALL 2023 EVENT MARKETER
75
Creative Boost: AI tools are excellent for breaking through
creative barriers like writer's block. It off ers an initial spark or
idea to build upon, eff ectively reducing the time needed for
Time Effi ciency: One of the most signifi cant impacts of AI
is in time-saving, cutting down our planning process by over
30%. It's our new time hack, allowing us to focus more on
https://www.Grip.ai http://www.eventmarketer.com
evm_september-2023

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