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2HEADS
3CS PRODUCTIONS
CORE 1: Global Event Programs
CORE 2: B-to-B Events
CORE 3: Trade Show Programs
FOCUS SPLIT: 25% B-to-C,
75% B-to-B
CLIENTS INCLUDE: Airbus, De
Beers, Disney, Legoland, Sega
of America
WEB: 2heads.com
YEAR FOUNDED: 1983
THE KEY
Trending
Have recently racked
up awards and buzz.
Disruptor
Known for their
unconventional work.
Small But Mighty
Boutique shops making
their mark.
Fresh Face
On the IT List for the
very first time.
Trailblazer
On the IT List for a
decade or longer.
Multitasker
Have unique skillsets
in their repertoire.
Diverse-Owned
Are woman-, POC- and/or
LGBTQ+-owned.
Exhibit Expertise
Serving clients in the trade
show industry.
With the environment top of
mind these days, these " two
heads " bake sustainability into
all of their projects, reducing
waste and calculating carbon
impact. They offer clients free
sustainability workshops and
created a three-day hybrid
experience for The World
Business Council for Sustainable
Development. Another
passion-creating show-stopping
environments like the
lenticular and hologram walls,
Reality TV Confessional and
other touchpoints for the
Disney Bundle activation that
attracted 100,000 ultimate
Disney fans.
66
AGENC
CORE 1: Press Events
CORE 2: Launch Events
CORE 3: B-to-B Events
FOCUS SPLIT: 50% B-to-C,
50% B-to-B
CLIENTS INCLUDE: Cartier, Patrón,
Prime Video, Supergoop,
Tiffany & Co.
WEB: agen-c.com
YEAR FOUNDED: 2003
SPONSORED CASE STUDIES:
Learn more about this agency's
people, offerings and work by
turning to the page number.
82
EVENT MARKETER FALL 2023
The agency that introduced
Amazon's half-billion-dollar IP
to the world and disrupted
New York Fashion Week with
Dior is still creating jaw-droppers,
like Tolkien's Middle
Earth landscape for the
premiere of the iconic
television series (an awardwinning
campaign) and a
super-luxe Air Alto airline for
handcrafted Patrón tequila.
Equally impressive: new
proprietary predictive
performance algorithms for
social and digital campaign
planning and investments in
an influencer network and AI
modeling for cost savings.
AGENCY EA
CORE 1: B-to-B Events
CORE 2: User Conferences
CORE 3: Launch Events
FOCUS SPLIT: 10% B-to-C,
90% B-to-B
CLIENTS INCLUDE: Hilton,
HubSpot, Intuit, Obama
Foundation, Zoom
WEB: agencyea.com
YEAR FOUNDED: 1999
Part of the minority- and
female-owned EA Collective,
which is now 100-percent
employee-owned, for the past
three years along with
Storyhorse for branding and
Studio Sage for content
production, it works crossdiscipline,
cross-channel and
across continents, incorporating
sustainability across
operations. And it knows how
to have fun and be inclusive,
too, adding playful experiences
into HubSpot's INBOUND
conference, as well as a
dedicated networking space for
Black professionals, ASL
interpreters and more.
AKJOHNSTON
GROUP
CORE 1: User Conferences
CORE 2: Pop-up/Retail Events
CORE 3: B-to-B Events
FOCUS SPLIT: 70% B-to-C,
15% B-to-B
CLIENTS INCLUDE: Ferragamo, Hot
Topic, PUMA, Spotify, The
Walt Disney Company
WEB: akjohnston.com
YEAR FOUNDED: 2008
Called a " creative powerhouse "
by clients, this full-service
agency specializes in crafting
technology- and story-driven
sensory experiences for
activations, pop-ups, tours and
trade shows. With in-house
fabrication, strategy, design,
production and content
creation services, bolstered its
mobility offering with new
touring vehicles and launched
a media department. Brought
" The Nightmare Before
Christmas " to life at L.A.
Comic Con for Hot Topic in
honor of the film's 30th
anniversary.
eventmarketer.com
CORE 1: Launch Events
CORE 2: Press Events
CORE 3: Viral Marketing/Stunts
FOCUS SPLIT: 100% B-to-B
CLIENTS INCLUDE: AMC Networks,
Hulu, KISS Products, Sports
Illustrated Swimsuit, Victoria's
Secret PINK
WEB: weare3cs.com
YEAR FOUNDED: 2020
This is the little agency that
could. With fewer than 10
full-time team members, in
just three years it has:
transformed a hotel courtyard
into AMC's " The Walking
Dead " during San Diego
Comic-Con; created Hulu's
" History of the World, Part II "
red carpet event and premiere
featuring Mel Brooks himself;
produced the SI Swimsuit
launch celebration in 2022 and
2023; and more. Recent hires
in experiential and creative, as
well as counting business
development as its biggest
growth area no doubt will keep
it chugging along.
ACTIVENT MARKETING
CORE 1: Sponsorship Activations
CORE 2: Mobile Tours
CORE 3: Sampling Programs
FOCUS SPLIT: 80% B-to-C,
20% B-to-B
CLIENTS INCLUDE: FanDuel, Fox
Sports, Nestlé Health Science,
PetSmart, Volkswagen
WEB: activentmarketing.com
YEAR FOUNDED: 2007
Creative muscle and lasersharp
execution sustain its
long-term relationships and
inspire new business wins,
while it maintains a solid rep in
sports and entertainment and
looks to grow in b-to-b
hospitality. A recent activation
put " the tail back in tailgate "
for new client PetSmart's Super
Bowl Host Committee
sponsorship with a MVPets
Tailgate Airstream, store visits,
an obstacle course, a giant
football-themed hamster wheel
and adorable MVPet trading
cards that had social media and
the Super Bowl Experience
attendees howling.
http://www.2heads.com http://www.weare3cs.com http://www.activentmarketing.com https://agen-c.com/ http://www.agencyea.com http://www.akjohnston.com http://www.eventmarketer.com
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