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ALL TERRAIN
COLLECTIVE
CORE 1: Pop-up/Retail Events
CORE 2: Automotive Experiences
CORE 3: Festival Programs
FOCUS SPLIT: 90% B-to-C,
10% B-to-B
CLIENTS INCLUDE: Airbnb,
Ferrari, Nike, PepsiCo, Weber
Shandwick/Kellogg's
WEB: allterrain.net
YEAR FOUNDED: 1998
Has the ground covered when
it comes to experiential, from
large-scale events to pop-ups,
p.r. stunts, influencer campaigns
and more, and has
upped the ante on brand and
content strategy and content
creation. Cross-agency
alliances are helping it go
global and support projects
such as the tasty Cheez-It
activation at Joshua Tree
National Park that distributed
54,000 snack bags to
consumers and delivered a
positive socio-economic
impact to the area.
77
BELLWETHER
CORPORATION
CORE 1: User Conferences
CORE 2: Employee Events
CORE 3: B-to-B Events
FOCUS SPLIT: 100% B-to-B
CLIENTS INCLUDE: Alteryx, BMC,
Citrix Systems, Intel, Workday
WEB: bellwethershow.com
YEAR FOUNDED: 2012
Always in its clients' corner,
Bellwether says it was founded
to deliver inspiring, engaging
experiences that match
priorities, expectations and
budgets. Clients point to a
combo of transparency,
innovation and expertise as its
standout quality, along with its
specializations in keynote
production, a/v, hybrid and
virtual events, signage and set
design and construction. In
under seven weeks, executed
Alteryx Inspire 2022 for 2,500
attendees-complete with
keynotes, 11 breakouts, an
expo spanning 195,000 square
feet and a massive experiential
activation.
eventmarketer.com
BESPOKE SPORTS &
ENTERTAINMENT
CORE 1: Sponsorship Activations
CORE 2: Mobile Tours
CORE 3: Viral Marketing/Stunts
FOCUS SPLIT: 100% B-to-C
CLIENTS INCLUDE: Academy Sports
+ Outdoors, Bush's Beans,
Duke's Mayo, NAPA Auto
Parts, Sprouts Farmers Market
WEB: bespokesportsmarketing.
com
YEAR FOUNDED: 2014
Bespoke goes big for its clients,
team and community.
Activated a new partnership
between Bush's Beans and the
SEC, featuring a footprint at
the college football championship
with magnet printing,
games and samples. Recognizing
the value of data, shifted its
in-house measurement and
analytics team to produce
metrics for clients. Designed
and built a new office triple the
size of its original space, and
invested in the next generation
by offering a fellowship for
local college students.
BMF
CORE 1: Global Event Programs
CORE 2: Press Events
CORE 3: Viral Marketing/Stunts
FOCUS SPLIT: 50% B-to-C,
50% B-to-B
CLIENTS INCLUDE: Crystal Cruises,
Estée Lauder, Lamborghini,
Marriott International, Visa
WEB: wearebmf.com
YEAR FOUNDED: 2003
Celebrating 20 years, BMF
started as a music marketing
agency before evolving into a
global integrated creative
marketing agency. An
LGBT-owned, NGLCC-certified
business with fewer than
100 full-time employees
(headcount almost doubled
this year), hasn't forgotten its
roots by striking a chord with
various brand-activated music
lounges and pop-ups. In the
TV space, created a summer
multicity campaign for season
two of CBS's " Ghosts. " Each
stop highlighted a different
character with " to die for "
moments.
3CS Productions
FALL 2023 EVENT MARKETER
83
AMPLIFY
AUGUST JACKSON
CORE 1: Global Event Programs
CORE 2: Launch Events
CORE 3: B-to-B Events
FOCUS SPLIT: 70% B-to-C,
30% B-to-B
CLIENTS INCLUDE: Activision,
Hugo, Klarna, LEGO, Pinterest
WEB: weareamplify.com
YEAR FOUNDED: 2008
Enjoyed its biggest year ever in
2022 thanks to global hubs in
London, Sydney, Paris and Los
Angeles; numerous high-profile
campaigns; 11 new client
wins; and three Gold Ex
Awards. Now it's looking to
" build worlds " by incorporating
narrative design and
storytelling into every project,
like Fly Away Isles for LEGO, a
creative play experience
designed by 30 kids in Harlem,
and Hugo House, a lifestyle
storytelling activation for Gen
Z influencers at Coachella. The
headcount of its content and
studio teams increased by 15
percent globally.
CORE 1: B-to-B Events
CORE 2: Employee Events
CORE 3: Launch Events
FOCUS SPLIT: 10% B-to-C,
90% B-to-B
CLIENTS INCLUDE: Constellation
Brands, Deloitte, DXC
Technology, Grant Thornton
WEB: augustjackson.com
YEAR FOUNDED: 2003
Investments in three strategic
areas are paying off with
enhanced design capabilities,
in-house video production and
expanded expertise into virtual
reality, augmented reality and
artificial technologies. Also
boasts a pre-visualization
service that allows clients to
explore and adjust event spaces
and other proprietary tools.
And cheers to that retro
speakeasy bar for Constellation
Brands' Gold Network
Summit, complete with 3D
animations and on-site video
production. And the beer was
good and cold, too.
79
BECORE
CORE 1: Mobile Tours
CORE 2: Employee Events
CORE 3: Launch Events
FOCUS SPLIT: 60% B-to-C,
40% B-to-B
CLIENTS INCLUDE: Alaska Airlines,
Insight Global, Nike, The
Points Guy, Red Bull
WEB: becore.com
YEAR FOUNDED: 2000
A deep pool of partner
resources-creative technologists,
influencers, athletes,
agents, content creators, media
mavens and others-keeps
overhead low and creativity
high. Also has invested in
client services and a full-time
strategist to define client needs,
goals and tactics. Growth areas
include employee engagement
for brands, like the Alaska
CARE Retreat that re-energized
and re-engaged 13,000
front-line Alaska Airlines
personnel, and tentpole events
surrounding the World Cup,
Super Bowl and Olympics.
http://www.weareamplify.com http://www.augustjackson.com http://www.becore.com http://www.allterrain.net http://www.bellwethershow.com http://www.wearebmf.com https://www.bespokesportsmarketing.com/ http://www.eventmarketer.com
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