evm_september-2023 - 84

CADENCE
CLAMOR
CORE 1: B-to-B Events
CORE 2: Trade Show Programs
CORE 3: Mobile Tours
FOCUS SPLIT: 70% B-to-C,
30% B-to-B
CLIENTS INCLUDE: AstraZeneca,
Beam Suntory, Continental
Tires, Daimler Truck, PepsiCo
WEB: cadence-inc.com
YEAR FOUNDED: 1994
THE KEY
Trending
Have recently racked
up awards and buzz.
Disruptor
Known for their
unconventional work.
Small But Mighty
Boutique shops making
their mark.
Fresh Face
On the IT List for the
very first time.
Trailblazer
On the IT List for a
decade or longer.
Multitasker
Have unique skillsets
in their repertoire.
Diverse-Owned
Are woman-, POC- and/or
LGBTQ+-owned.
Exhibit Expertise
Serving clients in the trade
show industry.
That crazy idea? Cadence can
actually build it. With offices in
Chicago and Atlanta, the
boutique agency is nimble and
made up of gearheads,
musicians, artists, structural
engineers and problem solvers.
Its portfolio includes hybrid
events, corporate meetings,
trade shows, brand activations,
sales summits and product
launches. Enhanced roadshow
solutions with the acquisition
of new vehicles, and executed a
mobile activation for Beam
Suntory, taking a custom-built,
16-foot-tall façade replicating
the original Jim Beam distillery
around the country.
COGENT WORLD
CORE 1: Sponsorship Activations
CORE 2: Festival Programs
CORE 3: Influencer Programs
FOCUS SPLIT: 100% B-to-C
CLIENTS INCLUDE: Corona, Hertz,
LG, Modelo, Pacifico
WEB: cogentworld.com
YEAR FOUNDED: 2011
SPONSORED CASE STUDIES:
Learn more about this agency's
people, offerings and work by
turning to the page number.
84
EVENT MARKETER FALL 2023
An early adopter of AI to
increase productivity and offer
clients more efficient solutions,
Cogent World is committed to
exploring new technologies
and working with up-andcoming
designers and talent. A
one-stop shop with core
capabilities across experience
design, creative services,
digital, social media and event
production. Hired a new head
of innovation, and more than
doubled the size of its internal
creative team. Led LG's 2023
NCAA Final Four activations,
and launched a series of U.S.
Open Clubhouse activations
with chipping contests and
Hypegolf Talks in L.A. for
Corona Premier.
CORE 1: Mobile Tours
CORE 2: Launch Events
CORE 3: Sampling Programs
FOCUS SPLIT: 85% B-to-C,
15% B-to-B
CLIENTS INCLUDE: Frontier
Communications, GE
HealthCare, Major League
Soccer, NBC Sports, U.S. Bank
WEB: clamorexp.com
YEAR FOUNDED: 2015
CLAMOR underwent a
rebranding that updated its
visual identity, added the
position of president to lead
new business efforts, grew its
creative department and
expanded its mobile fleet. For
the rollout of GE HealthCare's
new ultrasound machine, the
Minneapolis agency created
two fully-customized, mobile
showrooms that hit 36 major
markets over a nine-week
national tour, just the beginning
of a partnership with the
brand, which returned for a
second product-launch tour
this year.
CONVERSATE
COLLECTIVE
CORE 1: Sponsorship Activations
CORE 2: Launch Events
CORE 3: B-to-B Events
FOCUS SPLIT: 75% B-to-C,
25% B-to-B
CLIENTS INCLUDE: AspireIQ,
Camille Rose Naturals, Cantu
Beauty, CMM PR, European
Wax Center
WEB: conversatecollective.com
YEAR FOUNDED: 2016
Black woman-owned Conversate
Collective works extensively
with beauty brands to
create powerful experiences
that foster lasting relationships
with consumers. One client
said the agency brings " visions
to life, giving attention to even
the smallest detail. " Increased
staff by 80 percent, growth that
has led to agency-defining
projects, including executive
producing the premiere for
Hulu's " The 1619 Project "
docuseries, complimented by
the show's executive producer,
Oprah Winfrey.
COFFEE 'N CLOTHES
CORE 1: Pop-up/Retail Events
CORE 2: Mobile Tours
CORE 3: Sampling Programs
FOCUS SPLIT: 80% B-to-C,
20% B-to-B
CLIENTS INCLUDE: Aerie, Amazon,
Disney, eBay, Pottery Barn
WEB: coffeenclothes.com
YEAR FOUNDED: 2014
IT List newcomer Coffee 'n
Clothes is no stranger to the
pivot. Having started as an
Instagram hashtag, #coffeenclothes,
grew into a consumer-facing
brand with a retail
location and events space. But
the pandemic forced a
shutdown of the café, and it
evolved into a marketing
agency in 2021. A dual identity
as a consumer-facing brand
and agency gives CNC a fresh
perspective in the marketing
world, having this year
delivered a mobile tour for
season four of Netflix's " Love Is
Blind, " featuring the iconic
pods, and a Chicago-based
pop-up for FX's " The Bear. "
CORSO MARKETING
GROUP
CORE 1: Festival Programs
CORE 2: Sponsorship Activations
CORE 3: Viral Marketing/Stunts
FOCUS SPLIT: 90% B-to-C,
10% B-to-B
CLIENTS INCLUDE: adidas,
Heineken USA, RH, Red Bull
North America, SHEIN
WEB: corsomg.com
YEAR FOUNDED: 1994
A fully integrated shop
featuring in-house creative and
production, CMG expanded its
core capabilities into digital,
virtual and AR experiences to
amplify clients' reach beyond
live event footprints, as well as
launched an influencer marketing
vertical. Applying the
motto " OfCorso we can, "
produced an immersive floral
photo moment and greenhouse
at Coachella that doubled as a
retail space and distribution
point for adidas shoe drops,
part of a collab with Bad
Bunny. Big hype for the
" Bunny Box. "
eventmarketer.com
http://www.coffeenclothes.com http://www.cadence-inc.com http://www.clamorexp.com http://www.cogentworld.com http://www.corsomg.com http://www.conversatecollective.com http://www.eventmarketer.com
evm_september-2023

Table of Contents for the Digital Edition of evm_september-2023
