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CRAMER
CSM SPORT &
CORE 1: B-to-B Events
CORE 2: User Conferences
CORE 3: Employee Events
FOCUS SPLIT: 25% B-to-C,
75% B-to-B
CLIENTS INCLUDE: Dassault
Systèmes, Fidelity Investments,
PGA Tour, Quest Diagnostics,
Sanofi
WEB: cramer.com
YEAR FOUNDED: 1982
Interaction, immersion and
personalization are the three
pillars by which Cramer
grounds its participatory brand
experiences. When a project
comes in, its headquarters in
Norwood, MA, is activated,
with teams in constant
communication to maximize
innovation and collaboration.
Introduced Cramer Health, a
specialized health care
marketing practice, last fall.
Using light as a connective
thread, constructed an event
experience for Circle's
inaugural user conference,
Converge22. Illuminating.
DRURY DESIGN
CORE 1: B-to-B Events
CORE 2: Global Event Programs
CORE 3: Launch Events
FOCUS SPLIT: 20% B-to-C,
80% B-to-B
CLIENTS INCLUDE: IBM, Incyte,
NetApp, Samsung, SAP
WEB: drurydesign.com
YEAR FOUNDED: 1981
A mid-sized agency with a
tight-knit company culture,
Drury is " all in " on delivering
innovative events and
activations at a global scale.
Keeps the majority of work
in-house, including creative
development, staging, graphics,
video, social media, talent and
entertainment coordination,
and event production. Recently
introduced its newest division,
Drury Healthcare. Elevated
Tribeca's Spring Studios with
an artistic aesthetic for the IBM
Quantum Summit, and
traveled to Orlando for SAP
Sapphire, producing daily
virtual live show broadcasts
from the convention center.
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eventmarketer.com
ENTERTAINMENT
CORE 1: Launch Events
CORE 2: Sponsorship Activations
CORE 3: Multicultural Events
FOCUS SPLIT: 100% B-to-C
CLIENTS INCLUDE: NASCAR,
SC30 Inc., Unilever, Verizon,
U.S. Olympic & Paralympic
Committee
WEB: csm.com
YEAR FOUNDED: 2011
Home to more than 1,200
staffers in 20-plus global
locations, CSM produces
events entirely in-house, from
fan activations to mobile tours.
A 50,000-square-foot production
headquarters in Charlotte,
NC, includes a virtual event
studio, design and fabrication
shop and more than 80
vehicles. Specializes in social
impact and multicultural
marketing, infusing work with
real-world purpose to support
communities and causes.
Brought the Magnum Ice
Cream Indulgence Studio
sampling tour to three cities.
ENGAGE & RESONATE
CORE 1: Pop-up/Retail Events
CORE 2: Sponsorship Activations
CORE 3: Mobile Tours
FOCUS SPLIT: 80% B-to-C,
20% B-to-B
CLIENTS INCLUDE: American
Airlines, Barclays, Coors Light,
DDB, Summer Water
WEB: engageresonate.com
YEAR FOUNDED: 2014
Partnering with Visit Savannah,
brought authentic
Southern hospitality to the
middle of New York City for
the tourism organization's first
foray into an out-of-state
experiential activation. The
immersive, Savannah-style
park generated 13,000 guest
engagements and is just one
stand-alone, Ex Award-winning
experience carried out by
the Des Plaines, IL-headquartered
agency that provides
pop-ups, mobile tours,
sampling programs, p.r. stunts
and product launches. Worth
noting: its Program Management
Portal tool for tracking.
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DEEPLOCAL
CORE 1: User Conferences
CORE 2: Viral Marketing/Stunts
CORE 3: Pop-up/Retail Events
FOCUS SPLIT: 80% B-to-C,
20% B-to-B
CLIENTS INCLUDE: Google, Lyft,
Meta, Netflix, Spotify
WEB: deeplocal.com
YEAR FOUNDED: 2006
Having increased its footprint
to 55,000 square feet for office
space, production facilities and
expanded playtesting,
Deeplocal is made up of
creative engineers and
disruptors who seek to bridge
physical and digital worlds in
branded environments, stores,
museums and events. Operates
across three lines of business:
events and experiences, permanent
exhibits and spaces, and
the Gumband operating
system for interactive
experiences. For NFT brand
Doodles, created a playful
laboratory-style, Wonka-esque
interactive factory at NFT.NYC
with Minting Machines.
ENTER
CORE 1: Launch Events
CORE 2: Nightlife/On-premise
CORE 3: Festival Programs
FOCUS SPLIT: 80% B-to-C,
20% B-to-B
CLIENTS INCLUDE: Amazon Music,
AT&T, NÜTRL, Reebok,
Urban Decay
WEB: enter.works
YEAR FOUNDED: 2015
Taking a holistic approach to
projects, ENTER's capabilities
focus on four fundamental
event elements: experiential
design, digital and content
amplification, talent and
influencer, and p.r. and buzz
generation. Welcomed clients
in burgeoning industries, such
as influencer-backed CPG
brands and AI-inspired
businesses. Amazon Studios
tapped the agency to design
and execute a multipronged
campaign for " Paper Girls. " For
Reebok, developed a vintage
shop to celebrate the BB 4000
basketball sneaker's relaunch.
Slam dunk.
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FALL 2023 EVENT MARKETER
85
DOROTHY
CORE 1: Pop-up/Retail Events
CORE 2: Mobile Tours
CORE 3: Festival Programs
FOCUS SPLIT: 90% B-to-C,
10% B-to-B
CLIENTS INCLUDE: Mobil 1,
Paramount, Peacock,
Postmates, Ubisoft
WEB: dorothy-creative.com
YEAR FOUNDED: 2022
Newly founded Dorothy is a
fully remote boutique creative
agency built around a seasoned
team of experiential agency
creatives. Since 2022, it has
pursued challenging projects,
from Coachella's Postmates
ReTreat VIP Experience to
Mobil 1's Keep Route 66
Kickin' Tour that broke four
Guinness World Records,
including " World's Largest Display
of Milkshake Varieties. "
Leverages sister company
Choura's warehouse space as a
studio environment for photo
and video content, and new
hires in design support are on
the horizon. One to watch.
conversate collective
http://www.deeplocal.com http://www.dorothy-creative.com http://www.cramer.com http://www.csm.com http://www.drurydesign.com http://enter.works/ http://www.engageresonate.com http://www.eventmarketer.com
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