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THE EV&EX
AGENCY
CORE 1: B-to-B Events
CORE 2: Trade Show Programs
CORE 3: Launch Events
FOCUS SPLIT: 40% B-to-C,
60% B-to-B
CLIENTS INCLUDE: Amazon,
American Truck Dealers,
Harley-Davidson, Huntress
WEB: evandexagency.com
YEAR FOUNDED: 2021
THE KEY
Trending
Have recently racked
up awards and buzz.
Disruptor
Known for their
unconventional work.
Small But Mighty
Boutique shops making
their mark.
Fresh Face
On the IT List for the
very first time.
Trailblazer
On the IT List for a
decade or longer.
Multitasker
Have unique skillsets
in their repertoire.
Diverse-Owned
Are woman-, POC- and/or
LGBTQ+-owned.
Exhibit Expertise
Serving clients in the trade
show industry.
Measurement is the name of
the game for Ev&Ex, where big
ideas are welcomed, but the
gang " lives and dies by results. "
Recently invested in three
areas: creative hires that
expanded its 2D, 3D, digital
content and architectural
design capabilities; AI-based
design technology; and
measurement tech including
passive signal tracking, ethical
facial analysis and online data
capture. Huntress proclaims:
" They understood our brand,
delivering visually stunning
designs and captivating content
that set us apart. "
72
FACTORY360
CORE 1: Pop-up/Retail Events
CORE 2: B-to-B Events
CORE 3: Mobile Tours
FOCUS SPLIT: 50% B-to-C,
50% B-to-B
CLIENTS INCLUDE: Amazon, Meta,
Chainlink, Grubhub, Oatly
WEB: factory360.com
YEAR FOUNDED: 2007
SPONSORED CASE STUDIES:
Learn more about this agency's
people, offerings and work by
turning to the page number.
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EVENT MARKETER FALL 2023
From tech to spirits to lifestyle,
Factory360 works with its
portfolio of clients on a variety
of tailored experiential,
content, social and digital
services. The independently
owned agency points to its
diverse team as its strength.
Post-pandemic, the creative
team grew by 60 percent,
bringing digital, physical and
technology creative capabilities
fully in-house. For Meta,
created a one-stop experience
for SMBs that presented
business product features and
platform tools. Also operates
an agency and university
incubator initiative at Florida
International University.
FG|PG
CORE 1: B-to-B Events
CORE 2: Trade Show Programs
CORE 3: Launch Events
FOCUS SPLIT: 45% B-to-C,
55% B-to-B
CLIENTS INCLUDE: ByteDance
Nuverse, Ebay, Epic Games,
Regent Seven Seas Cruises
WEB: fgpg.com
YEAR FOUNDED: 2001
Independent and woman-owned
FG|PG specializes in
brand marketing, activation
strategy, content creation,
digital engagement, trade show
booth design, broadcast
capabilities, print production
and show management
logistics. A 77,000-square-foot
fabrication facility rounds out
its in-house event solutions.
The Marvel Snap Collectors
Cube Experience at New York
Comic Con called for
game-fueled, tech-driven
content, engaging more than
200,000 attendees with a
360-degree soundscape and
digital screens. Oh, snap!
EVOLVE ACTIVATION
CORE 1: Sponsorship Activations
CORE 2: Automotive Experiences
CORE 3: Sampling Programs
FOCUS SPLIT: 90% B-to-C,
10% B-to-B
CLIENTS INCLUDE: Business
Iceland, Milk Bar, Mullen
EV, State Farm (HiRoad),
Youtheory
WEB: evolveactivation.com
YEAR FOUNDED: 2016
Operating under a " make it
happen " culture, Evolve
Activation garners comments
from clients that highlight its
dedication and reliability.
Provides a suite of services
from concept and design to
production and activation
management. Maintains a
network of trusted fabrication
partners, and offers complimentary
consulting services to
nonprofits. Business Iceland
partnered with Evolve on Taste
of Iceland, a touring event
celebrating Icelandic culture
across North America,
spending four days in each city.
48
FIRST
CORE 1: B-to-B Events
CORE 2: Employee Events
CORE 3: Virtual Events
FOCUS SPLIT: 5% B-to-C,
95% B-to-B
CLIENTS INCLUDE: Carlyle,
Interwell, Mastercard, Shopify,
Swift
WEB: firstagency.com
YEAR FOUNDED: 1996
Has expanded by more than
157 percent since 2019 in 14
cities across 10 countries on
four continents, with a
renewed focus on strategy,
innovation and commitments
in environment, social and
corporate governance. Strong
relationships and deep tech
experience led to Shopify's
successful Unite 2022
roadshow of two-day events on
three continents, and helped
return Swift's SIBOS conference
to in-person with more
than 10,000 attendees, over 550
speakers, 20 percent less waste
per participant and 15 percent
fewer CO2 emissions.
eventmarketer.com
THE EXPERIENTIAL
GROUP
CORE 1: Pop-up/Retail Events
CORE 2: Trade Show Programs
CORE 3: Press Events
FOCUS SPLIT: 65% B-to-C,
35% B-to-B
CLIENTS INCLUDE: Coca-Cola,
L'Oréal, Pabst, Spotify, Virgin
Atlantic
WEB: theexperientialgroup.com
YEAR FOUNDED: 2018
Celebrated the opening of a
new 8,000-square-foot
fabrication facility this year,
and opened up a new company
headquarters in Brooklyn, NY.
Leans heavily into phygital
strategies powered by its
dedicated digital content arm,
TXG Studio. At NFT.NYC,
executed a " Ledger Op3n "
experience for Ledger that
included interactive two-way
mirror monoliths and LED
columns, an NFT Marketplace
equipped with minting
stations, a dedicated merch
area and a dynamic hero
product display.
http://www.evolveactivation.com http://www.evandexagency.com http://www.theexperientialgroup.com http://www.factory360.com http://www.fgpg.com http://www.firstagency.com http://www.eventmarketer.com
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