evm_september-2023 - 87

FREEMAN
FUSE
CORE 1: B-to-B Events
CORE 2: Global Event Programs
CORE 3: Sponsorship Activations
FOCUS SPLIT: 25% B-to-C,
75% B-to-B
CLIENTS INCLUDE: Alcon, AMD,
Microsoft, Webex by Cisco,
Zoom
WEB: freeman.com
YEAR FOUNDED: 1927
Created the agency news of the
year with the announcement it
was buying global agency
Sparks-a deal that will literally
advance Freeman's growth in
experiential by years. With an
eye on the corporate market,
the duo complements
Freeman's longstanding
expertise in events and
exhibits. The move follows
Freeman's acquisition of
Impact Point Group earlier this
year, which bolsters its event
advisory services and strengthens
recent investments in
creative talent and content
development and production.
Stay tuned.
GEORGE P. JOHNSON
CORE 1: B-to-B Events
CORE 2: Automotive Experiences
CORE 3: Global Event Programs
FOCUS SPLIT: 35% B-to-C,
65% B-to-B
CLIENTS INCLUDE: Cisco, IBM,
Nissan, Salesforce, Stellantis
WEB: gpj.com
YEAR FOUNDED: 1914
With 80 industry awards just in
2022, new verticals and clients
such as ADM, Supernal and
Snowflake, to name a few, its
scale and reach are virtually
unmatchable. There's that new
office in the Middle East, its
recent acquisition of German-based
The Sane Company,
a new Experience Technology
practice for unified brand
experiences, thought leadership
focused on AI and
strategy, and a founding
partnership in Cal Poly State
U's Experience Lab. Yep, that's
big. For Call of Duty, crafted an
experience that brought 200
livestreamers and content
creators together.
eventmarketer.com
CORE 1: College/Campus Events
CORE 2: Sponsorship Activations
CORE 3: Mobile Tours
FOCUS SPLIT: 95% B-to-C,
5% B-to-B
CLIENTS INCLUDE: Amazon, Back
Market, PepsiCo, TikTok, Vail
Resorts
WEB: fusemarketing.com
YEAR FOUNDED: 1995
Don't let its quaint Vermont
headquarters fool you. With
expertise in sports, gaming,
music, art and campus
programs, Fuse is all about
youth, millennials and Gen Z.
Take the " Shoot Your Shot "
activation for new PepsiCo
brand Starry at NBA Crossover.
The product sampling,
basketball contests and player
appearances were big and bold,
just like the music, tech, food
and wellness programming at
the Mary J. Blige and Pepsi
Strength of a Woman Festival.
Key brand activations included
Pepsi-inspired mixology and a
Music Lab Academy. Word.
GIANT SPOON
CORE 1: Viral Marketing/Stunts
CORE 2: Launch Events
CORE 3: Sponsorship Activations
FOCUS SPLIT: 60% B-to-C,
40% B-to-B
CLIENTS INCLUDE: American
Express, General Electric, HP,
MassMutual, Reddit
WEB: giantspoon.com
YEAR FOUNDED: 2013
The agency behind Reddit's
award-winning activation at
CES and Cannes Lions, what
has been proclaimed as " a
living, breathing representation
of a community platform, "
continues to put its clients on
the experiential map. But that's
not all, folks. Consider the
drone show celebrating the
new " Halo " series with
Paramount+ and those 15
monuments it took over
around the world by opening
" rifts " for season four of
Netflix's " Stranger Things, " all
adding credibility to its
growing rep as a leading
experiential agency.
G7 ENTERTAINMENT
MARKETING
CORE 1: Sponsorship Activations
CORE 2: B-to-B Events
CORE 3: Festival Programs
FOCUS SPLIT: 55% B-to-C,
45% B-to-B
CLIENTS INCLUDE: Adobe, Cisco,
Honda/Acura, Kimpton, Stella
Rosa Wines
WEB: g7marketing.com
YEAR FOUNDED: 2010
Headquartered in Nashville,
G7 Entertainment Marketing
rocks with brands, bands and
entertainment, and we're not
just talkin' country. It activated
Liquid Death's partnership
with Metallica across Europe,
brought the White Claw
experience to the iconic Red
Rocks Amphitheater outside
Denver, created a pop-up
Streak Shop for Clairol at
Splash House in Palm Springs,
rocked out with Kimpton in
New Orleans and kicked off
summer concerts with Slow &
Low in New York City. All in
one month.
39
GMR MARKETING
CORE 1: Sponsorship Activations
CORE 2: B-to-B Events
CORE 3: Virtual Events
FOCUS SPLIT: 80% B-to-C,
20% B-to-B
CLIENTS INCLUDE: FIFA, Google,
HPE, Nissan, U.S. Bank
WEB: gmrmarketing.com
YEAR FOUNDED: 1979
Continues to lead the way with
investments in thought
leadership and data science.
Launched the inaugural GMR
Experience Index for predicting
event ROI, and after two
years of evaluating more than
500 brand executions across
sports, music and cultural
events, identified the hallmarks
of memory creation for
experiences that resonate, like
its virtual campaign for the
FIFA World Cup Trophy Tour
by Coca-Cola that engaged
global audiences and celebrated
football, art and everything
in between. The campaign was
executed worldwide with 32
countries and tour stops.
GDX STUDIOS
CORE 1: Viral Marketing/Stunts
CORE 2: Launch Events
CORE 3: Sponsorship Activations
FOCUS SPLIT: 80% B-to-C,
20% B-to-B
CLIENTS INCLUDE: Dr. Squatch,
FaZe Clan, NBC Sports,
NBCUniversal, Warner Bros.
Discovery
WEB: gdxstudios.com
YEAR FOUNDED: 2020
What began in 2008 as strictly
outdoor advertising and
rebranded in 2020 as a
one-stop shop for experiential,
is now reaping the rewards in
industry recognition and client
wins. Investment in p.r. is also
paying off in media coverage,
like the 30-plus pieces in
top-tier pubs for its immersive
" Quantum Leap " drivethrough
experience and, on a
more serious note, Day of
Unity campaign in support of
Ukraine, which garnered 757
million impressions. More
than 300 sunflowers were
placed on display in NYC.
fuse
FALL 2023 EVENT MARKETER
87
http://www.freeman.com http://www.fusemarketing.com http://www.gdxstudios.com http://www.g7marketing.com http://www.gpj.com http://www.gmrmarketing.com http://www.giantspoon.com http://www.eventmarketer.com
evm_september-2023

Table of Contents for the Digital Edition of evm_september-2023
