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GRADIENT
EXPERIENCE
CORE 1: Pop-up/Retail Events
CORE 2: Influencer Programs
CORE 3: Mobile Tours
FOCUS SPLIT: 100% B-to-B
CLIENTS INCLUDE: Audemars
Piguet, Beam Suntory, Golden
Goose, JAB Holding Company,
L'Oréal
WEB: wearegradient.com
YEAR FOUNDED: 2009
THE KEY
Trending
Have recently racked
up awards and buzz.
Disruptor
Known for their
unconventional work.
Small But Mighty
Boutique shops making
their mark.
Fresh Face
On the IT List for the
very first time.
Trailblazer
On the IT List for a
decade or longer.
Multitasker
Have unique skillsets
in their repertoire.
Diverse-Owned
Are woman-, POC- and/or
LGBTQ+-owned.
Exhibit Expertise
Serving clients in the trade
show industry.
Merging with Los Angeles-based
social agency Little
Arrows in 2020 has helped
enhance its digital chops and
opened new revenue streams
in areas like livestreaming,
which provided a highlight at
the living art showcase and
fashion hub at the iconic Pink
Motel in Los Angeles for
Italian sneaker brand Golden
Goose. The livestreamed show,
action photography, FPV
drone videography and
performance by Olympic
skateboarder Cory Juneau
achieved more than 1 billion
impressions. Golden indeed.
IDLEWILD
EXPERIENTIAL
CORE 1: Multicultural Events
CORE 2: Sponsorship Activations
CORE 3: Mobile Tours
FOCUS SPLIT: 100% B-to-C
CLIENTS INCLUDE: Apollo Theater,
Coca-Cola, Gilead Sciences,
Netflix, Prudential Financial
WEB: welcometoidlewild.com
YEAR FOUNDED: 2018
SPONSORED CASE STUDIES:
Learn more about this agency's
people, offerings and work by
turning to the page number.
88
EVENT MARKETER FALL 2023
This shop is contemporary,
Black-owned, female-founded
and built on the belief that
while buzz may be fleeting, a
sense of belonging endures.
Expanded teams on the West
Coast and in the central U.S.
contribute to the diverse talent
pool for events like the
multi-touchpoint experience
for " Queen Charlotte: A
Bridgerton Story " at Xavier U
for Black and Queer audiences,
and the HBCU Homecoming
Roadshow for Gilead Sciences,
which advanced health and
Black equity across 11 schools,
garnering 1.8 million impressions
across media content.
GROW MARKETING
CORE 1: B-to-B Events
CORE 2: Pop-up/Retail Events
CORE 3: Launch Events
FOCUS SPLIT: 40% B-to-C,
60% B-to-B
CLIENTS INCLUDE: Babylist, Ginkgo
Bioworks, Google, Uber,
VettaFi
WEB: grow-marketing.com
YEAR FOUNDED: 2001
Reimagining a conference in
just three months is no easy
feat, but Grow Marketing took
on the creative challenge put
forward by VettaFi, overhauling
the look, feel, layout and
attendee journey for Exchange:
An ETF Experience. The result
boosted attendance, gamified
participation and added
entertainment. " Experience is
everything " for the woman-owned,
independent agency
based in San Francisco, and
expanding capabilities to
produce large-scale, brandowned
conferences has allowed
it to take on more annual
events and stay nimble.
50
IMAGINATION
CORE 1: Sponsorship Activations
CORE 2: Automotive Experiences
CORE 3: B-to-B Events
FOCUS SPLIT: 60% B-to-C,
40% B-to-B
CLIENTS INCLUDE: Aptiv, AWS,
Ford, Meta, Visa
WEB: imagination.com
YEAR FOUNDED: 1968
New managing directors in
New York and Detroit and
creative and strategy team hires
mean continued innovation
and outstanding service as this
global powerhouse builds
efficiencies and strives to be
nimble. Client diversification is
expected to drive revenue
growth through 2023, while
the agency itself is driving
behavior change-12,000
people signed up and minted
an NFT at its FIFA World Cup
activation for Visa, proving the
brand is much more than a
credit card. Crafted a
multi-touchpoint campaign to
build excitement for the Ford
F-150 Lightning.
INDUSTRIA CREATIVE
CORE 1: Global Event Programs
CORE 2: Multicultural Events
CORE 3: Pop-up/Retail Events
FOCUS SPLIT: 80% B-to-C,
20% B-to-B
CLIENTS INCLUDE: Google, Kiehl's,
Max, Old Navy, Timberland
WEB: industria-creative.com
YEAR FOUNDED: 2013
It had the Radio City Rockettes
high-stepping in Jingle
Jammies to kick off Old Navy's
holiday campaign. And turned
Montauk's wildly popular The
Surf Lodge into a multiday,
multifaceted takeover for YSL
Y Eau de Toilette. Now, it's
looking to whip up excitement
for new clients The Swatch
Group/Omega, Timberland,
Nestlé Purina and others. Also
known for BIPOC, AAPI,
Latinx and queer activations,
named AOR for Google's
Product Inclusion & Equity
team. Paramount+ client says,
" Unbelievably great to work
with-professional, organized,
committed and kind. "
40
eventmarketer.com
IDEKO
CORE 1: Launch Events
CORE 2: Festival Programs
CORE 3: Multicultural Events
FOCUS SPLIT: 85% B-to-C,
15% B-to-B
CLIENTS INCLUDE: Nike, Playbill,
Red Bull, SKIMS, Topps
WEB: ideko.com
YEAR FOUNDED: 2014
A one-stop shop, services
include event permitting
handled by a team of former
city officials, internal technical
directors and producers,
in-house fabrication and a new
print shop. Two recent
activations in New York City's
busy Times Square received
millions of views-a takeover
for Madame Tussauds and
VisitPortugal's unveiling of the
Cristiano Ronaldo wax statue
ahead of the 2022 World Cup
and free Pride in Times Square
events and concerts leading up
to Playbill's inaugural Pride
Parade march, handling
logistics and programming. All
without a glitch.
http://www.ideko.com http://www.grow-marketing.com http://www.wearegradient.com http://www.imagination.com http://www.industria-creative.com http://www.welcometoidlewild.com http://www.eventmarketer.com
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