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INFINITY
INNOVATE MARKETING
MARKETING TEAM
CORE 1: Global Event Programs
CORE 2: Launch Events
CORE 3: B-to-B Events
FOCUS SPLIT: 65% B-to-C,
35% B-to-B
CLIENTS INCLUDE: HP, SAP,
Salesforce, State Farm
WEB: infinitymarketing.com
YEAR FOUNDED: 2001
Produces 5,000 events and
activations annually across
entertainment, education,
fashion, technology, automotive
and more, with expertise
in creative conception, target
marketing and potential
partnership opportunities.
Created the first proprietary
gaming tournament for State
Farm, celebrating all aspects of
gaming-trivia, online, yard
and mobile games. Winners
got to take on State Farm's
iconic Jake character in
basketball, cornhole and Giant
Jenga. State Farm won big, too;
it generated more than 1 billion
impressions.
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JACK MORTON
CORE 1: Sponsorship Activations
CORE 2: Launch Events
CORE 3: B-to-B Events
FOCUS SPLIT: 50% B-to-C,
50% B-to-B
CLIENTS INCLUDE: adidas, Ericsson,
GM, Meta, Riot Games
WEB: jackmorton.com
YEAR FOUNDED: 1939
In a year of growth, Jack
Morton increased its business
by 30 percent overall, added
more than 50 new clients,
appointed new global co-presidents
and opened a new
location in Riyadh, Saudi
Arabia. Launched Vivi, a
diversity-driven practice to
focus on creating experiences
for women of color; Jack 39, a
dedicated sponsorship
consulting practice for brands;
and Brand Acts Incubator to
sell proactive, purpose-driven
ideas. Developed the Cadillac
ELECTRIQ Theater, a
360-degree immersive,
multimedia experience for
marquee sponsorship events.
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eventmarketer.com
JJLA
CORE 1: Multicultural Events
CORE 2: Launch Events
CORE 3: Trade Show Programs
FOCUS SPLIT: 75% B-to-C,
25% B-to-B
CLIENTS INCLUDE: Fever, MAC
Cosmetics, Netflix, Red Bull,
Warner Bros.
WEB: jj-la.com
YEAR FOUNDED: 2009
Exceeding attendance
expectations, the inaugural
WEHO Pride celebration put
on by JJLA with The City of
West Hollywood featured an
LGBTQIA music festival, a
three-day street fair and a
mile-long parade. Specializing
in large-scale lifestyle events,
such as activations at the Super
Bowl and MLB All-Star Week,
the agency has seen nearly
double-digit year-over-year
growth since its inception and
maintains a client retention
rate of over 95 percent. Also
doubled down on creative
production services, and added
staff at expanded facilities.
54
LACY MAXWELL
EXPERIENTIAL
CORE 1: Sponsorship Activations
CORE 2: Global Event Programs
CORE 3: User Conferences
FOCUS SPLIT: 75% B-to-C,
25% B-to-B
CLIENTS INCLUDE: Cognizant,
Constellation, Dell, HarleyDavidson,
Tourism Australia
WEB: lacymaxwell.com
YEAR FOUNDED: 2004
Family-run Lacy Maxwell
Experiential has grown over
the last year to a team of
25-plus full-time employees,
with almost 20 percent based
in locations around the world.
A complete creative team and
services in talent booking,
on-site management, digital,
live production and content
creation have developed
programs that extend from
one-off events to multiyear
brand activations. Broadened
its work in Formula 1 racing
with client Cognizant,
executing nine experiences on
three continents in 2022.
GROUP
CORE 1: B-to-B Events
CORE 2: Multicultural Events
CORE 3: Influencer Programs
FOCUS SPLIT: 100% B-to-B
CLIENTS INCLUDE: ByteDance, East
West Bank, Google, Poshmark,
TikTok
WEB: innovatemkg.com
YEAR FOUNDED: 2014
Known for connecting brands
with customers and community
through experiences like the
elegant, Oscars-inspired 50th
Anniversary VIP event for East
West Bank at the Academy
Museum of Motion Pictures in
L.A., with a Wolfgang Puck-curated
menu and performances
by Singaporean singer JJ Lin
and guitarist Don Felder.
TikTok's Diverse Creator
Community Tour engaged the
TikTok team with Black and
Hispanic/Latinx creators-and
their local fare-in six cities. A
total of 550 TikTok creators
attended the tour. The dance
challenges were fun, too.
INSPIRA MARKETING
CORE 1: Sampling Programs
CORE 2: Mobile Tours
CORE 3: Sponsorship Activations
FOCUS SPLIT: 80% B-to-C,
20% B-to-B
CLIENTS INCLUDE: BIC USA,
Deutsch Family Wine &
Spirits, Diageo, illycaffè, Save
the Children
WEB: inspiramarketing.com
YEAR FOUNDED: 2008
Celebrated its 15th anniversary
in style with a new brand
identity and expanded suite of
client capabilities, most
notably, brand storytelling
since its acquisition in May of
digital agency Social Supply
Co. The acquisition also opens
the way for growth in new
verticals such as fashion,
beauty and quick-service
restaurants, and with visionary
leader Dave Wasserman, who
brings over 15 years of agency
experience, now in the pivotal
role of chief creative officer,
even more exciting updates are
on the horizon.
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INVISION
COMMUNICATIONS
CORE 1: B-to-B Events
CORE 2: User Conferences
CORE 3: Launch Events
FOCUS SPLIT: 10% B-to-C,
90% B-to-B
CLIENTS INCLUDE: Ace Hardware,
Constellation Brands, Dell,
Genentech, Siemens DISW
WEB: iv.com
YEAR FOUNDED: 1991
InVision Communications
believes innovation is the key
to success. Last year, launched
The Innovation Playground, an
in-person workshop demonstrating
technology's power to
connect audiences through
immersive activations, and the
Immersive Experience Center,
dedicated to developing
groundbreaking solutions for
clients. Invests in talent,
bringing together a creative
staff focused on tech applications,
strategy, communications,
storytelling, production
management and employee
engagement.
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inspira marketing
FALL 2023 EVENT MARKETER
89
http://www.infinitymarketing.com http://www.innovatemkg.com http://www.inspiramarketing.com http://www.iv.com http://www.jackmorton.com http://www.jj-la.com http://www.lacymaxwell.com http://www.eventmarketer.com
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