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LEGACY MARKETING
CORE 1: Launch Events
CORE 2: Sampling Programs
CORE 3: B-to-B Events
FOCUS SPLIT: 70% B-to-C,
30% B-to-B
CLIENTS INCLUDE: Bel Brands,
Carnival Cruise Line, Crown
Imports, L&W Supply, Pernod
Ricard
WEB: legacymarketing.com
YEAR FOUNDED: 2003
THE KEY
Trending
Have recently racked
up awards and buzz.
Disruptor
Known for their
unconventional work.
Small But Mighty
Boutique shops making
their mark.
Fresh Face
On the IT List for the
very first time.
Trailblazer
On the IT List for a
decade or longer.
Multitasker
Have unique skillsets
in their repertoire.
Diverse-Owned
Are woman-, POC- and/or
LGBTQ+-owned.
Exhibit Expertise
Serving clients in the trade
show industry.
Clients say Legacy is like an
extension of their own
marketing teams. With key
offerings in data analysis and
bringing in influencers as
brand ambassadors, the agency
has focused more on finding
new methods and tools to
measure experiential campaigns'
true ROI. Designed and
toured a sampling pop-up
Babybel Greenhouse where
" Cheese Grows on Trees, "
earning 195,685 live, in-person
impressions. Mainly working
in the consumer space, Legacy
has grown its projects on the
b-to-b side.
69
MANIFOLD
CORE 1: Pop-up/Retail Events
CORE 2: Mobile Tours
CORE 3: B-to-B Events
FOCUS SPLIT: 35% B-to-C,
65% B-to-B
CLIENTS INCLUDE: Bumble,
Manchester United, Ripple,
Snap, UCLA
WEB: wearemanifold.com
YEAR FOUNDED: 2010
SPONSORED CASE STUDIES:
Learn more about this agency's
people, offerings and work by
turning to the page number.
90
EVENT MARKETER FALL 2023
San Francisco-based Manifold
has significantly invested in its
people, adding senior-level
expertise across accounts,
production and creative teams.
Designing for in-person,
digital-first and hybrid
experiences, the agency has
brought on clients in new
industry verticals, including
international wine, cryptocurrency
and health care. Worked
with Solana on creating
educational retail storefronts
devoted to blockchain and
Web3 in NYC and Miami, and
with UCLA on farmers market
activations and themed block
parties for students.
MARK STEPHEN
EXPERIENTIAL AGENCY
CORE 1: Festival Programs
CORE 2: Multicultural Events
CORE 3: Virtual Events
FOCUS SPLIT: 50% B-to-C,
50% B-to-B
CLIENTS INCLUDE: Empire State
Building, Essence, L'Oréal,
Maybelline, NYX
WEB: markstephenagency.com
YEAR FOUNDED: 2001
Mark Stephen Experiential
Agency takes pride in bringing
a global perspective to its work,
with a staff made up of
professionals from various
cultural backgrounds working
together to deliver impactful
campaigns and experiences
that resonate with diverse
demographics. This shop
operates with a design-forward
approach and leverages
cutting-edge technologies.
Recent standouts: producing
the Strength of a Woman
Festival's summit and a 3D
virtual world to complement
the live Essence Festival.
LEO EVENTS
LITTLE CINEMA
CORE 1: B-to-B Events
CORE 2: Global Event Programs
CORE 3: Festival Programs
FOCUS SPLIT: 20% B-to-C,
80% B-to-B
CLIENTS INCLUDE: AutoZone,
Google Cloud, Hilton,
Sherwin-Williams, Walmart
WEB: leoevents.com
YEAR FOUNDED: 2012
Woman-owned LEO Events
sees obstacles as opportunities.
The full-service live-experience
agency produces a range of
events, from festivals to
intimate engagements. In 2022,
brought on a vp of business
development and 30 full-time
staffers, increasing the team's
size by 45 percent year-overyear.
Expanded its in-house
capabilities and recently
appointed a dedicated
operations team to oversee
logistics and planning. Crafted
an energizing experience for
Hilton's 2022 Global Owners
Conference, as well as
Walmart's Associates Week.
56
MAS
CORE 1: B-to-B Events
CORE 2: Press Events
CORE 3: Festival Programs
FOCUS SPLIT: 40% B-to-C,
60% B-to-B
CLIENTS INCLUDE: Braze, Chase,
Google, Northwell Health,
YouTube
WEB: moremas.com
YEAR FOUNDED: 2007
Headquartered in Brooklyn,
NY, MAS is on a mission to
create bold experiences that
evoke emotion and transform
perceptions. Founded by two
women, the diverse-led agency
prioritizes sustainability,
having built a sustainability
task force and sponsored seven
team members to become
Green Business Certification
Inc. TRUE Advisors. For
YouTube Shorts' presence at
VidCon, created a branded
drive-thru experience with
appearances by creators and
performers. Attendees engaged
with creator-themed snacks.
Yummy.
eventmarketer.com
CORE 1: Global Event Programs
CORE 2: Viral Marketing/Stunts
CORE 3: Virtual Events
FOCUS SPLIT: 50% B-to-C,
50% B-to-B
CLIENTS INCLUDE: Amazon Prime
Video, Disney, Paramount+,
Twitch, Warner Media
WEB: littlecinema.net
YEAR FOUNDED: 2016
Before becoming an
award-winning experiential
agency with an Emmy
nomination, Little Cinema was
an artist collective, which
continues to play a role in its
approach to think first in
narrative and art. The agency
has expanded its L.A. footprint
and added producers experienced
in immersive production,
scenic design, technical
direction and event ops. Its
biggest growth area: purchasing
ownable on-location
modular activations, like the
extended-reality DreamCube,
used for a " The Boys " FYC
campaign.
http://www.leoevents.com http://www.littlecinema.net http://www.legacymarketing.com http://www.wearemanifold.com http://www.moremas.com http://www.markstephenagency.com http://www.eventmarketer.com
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