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MIRRORED MEDIA
CORE 1: Sponsorship Activations
CORE 2: Launch Events
CORE 3: Virtual Events
FOCUS SPLIT: 100% B-to-C
CLIENTS INCLUDE: Amazon
Prime Video, Bose, Motorola,
Paramount, UTA
WEB: mirroredmedia.com
YEAR FOUNDED: 2010
Boutique agency Mirrored
Media is a melting pot of
creatives from a variety of
backgrounds, such as film, TV,
record labels and tour
management. Taking a
hands-on approach, prides
itself on managing every last
piece of the puzzle, from
signage to sound, so clients can
enjoy a stress-free event
experience. Created an
award-winning Prime Video
booth that towered two stories
over the VidCon show floor
and featured a maze with
series-themed hallways ( " The
Wilds, " " The Summer I Turned
Pretty " and " Invincible " )
leading to photo ops.
MOSAIC NORTH
AMERICA
CORE 1: B-to-B Events
CORE 2: Launch Events
CORE 3: In-Store/Retail Events
FOCUS SPLIT: 85% B-to-C,
15% B-to-B
CLIENTS INCLUDE: Gerber, Google,
Hershey, Labatt, Tim Hortons
WEB: mosaic.com
YEAR FOUNDED: 1986
With hubs in Chicago, Dallas
and Toronto, as well as experts
in locations across North
America, Mosaic, an Acosta
Group Agency, has more than
30 years of experience in
experiential and integrated
marketing. Credits its people,
their talent and can-do energy,
as its greatest differentiator.
Hired a creative technologist to
lead North American teams
and clients in the adoption of
AI best practices. Produced
YouTube Brandcast for
Canadian advertisers and
agency partners, Google
Canada's first large in-person
experience since the pandemic.
eventmarketer.com
MKG
MKTG SPORTS +
CORE 1: B-to-B Events
CORE 2: Launch Events
CORE 3: Sponsorship Activations
FOCUS SPLIT: 70% B-to-C,
30% B-to-B
CLIENTS INCLUDE: Google,
Heineken, Meta, Netflix, Target
WEB: thisismkg.com
YEAR FOUNDED: 2003
Specializing in brand action,
MKG works to ensure that
each client is telling a unique,
relevant story through live
experiences, digital and virtual
summits and events, employee
engagements and social
impact. The women-owned
and -operated agency
encourages its team members
to " bring your funky self " and
always keep learning, among
other core values. Served as a
creative and production
partner to bring together
fan-fueled, beachside music
festival " Poguelandia: An
Outer Banks Experience " for
Netflix's season three premiere.
Surf's up.
MOTIVE
CORE 1: Launch Events
CORE 2: Sponsorship Activations
CORE 3: Sampling Programs
FOCUS SPLIT: 90% B-to-C,
10% B-to-B
CLIENTS INCLUDE: Cap'n Crunch,
DICK'S Sporting Goods,
Doritos, Pepsi, Ruffles
WEB: thinkmotive.com
YEAR FOUNDED: 2002
Described as " an agent of
disruption " and " creators of
cult-like fandom, " Motive
produces activations that
merge creativity, brand strategy
and cultural moments. For
Cap'n Crunch's 60th Birthday,
delivered Cap'n's Cove, a
one-of-a-kind birthday
brunch-meets-shipwrecked
pool party at Coachella that set
a new brand record with 11.1
billion total earned impressions.
Feedback from the
client: " They are strategic
storytellers, collaborative
interagency partners and
excellent executors. They have
gone above and beyond. "
ENTERTAINMENT
CORE 1: Sponsorship Activations
CORE 2: B-to-B Events
CORE 3: Influencer Programs
FOCUS SPLIT: 60% B-to-C,
40% B-to-B
CLIENTS INCLUDE: Ally, FedEx,
IBM, P&G, Toyota
WEB: mktg.com
YEAR FOUNDED: 1992
" Not only are you amazing at
your craft, but you are
incredible people, " says
MKTG's client at Ally. Powered
by a staff of 350-plus, the
global agency ignites fandoms
for sports and entertainment
brands through experiential
in-house services ranging from
sponsorship strategy and
execution to content and social
media. Launched two new
divisions (MKTG esports and
MKTG wsports) and stays in
the know with its own
full-service market research
division. Recent projects:
Toyota Sports Festival and
P&G Battle of the Paddles.
MVP COLLABORATIVE
CORE 1: B-to-B Events
CORE 2: Employee Events
CORE 3: Sponsorship Activations
FOCUS SPLIT: 20% B-to-C,
80% B-to-B
CLIENTS INCLUDE: AAA, Blue
Cross Blue Shield of Michigan,
Comcast, Flagstar Bank, GM
WEB: mvpcollaborative.com
YEAR FOUNDED: 1980
Clients call the team at MVP
Collaborative great partners
that give 110 percent. With 43
years (and counting) in the
business, this " big boutique "
agency offers a full range of
strategy, design, production
and logistics capabilities, while
pioneering new ways to
leverage tech, like AI, and
building better ROI models.
Added a vp of strategic growth
and a creative manager/lead
designer. For GM, created the
Battery Electric Vehicle First
Responder Training tour, a
hands-on multimarket
experience on EV incident
response dos and don'ts.
MOMENTUM
WORLDWIDE
CORE 1: Sponsorship Activations
CORE 2: In-Store/Retail Events
CORE 3: User Conferences
FOCUS SPLIT: 85% B-to-C,
15% B-to-B
CLIENTS INCLUDE: American
Express, Bacardi, Coca-Cola,
Verizon, Walmart
WEB: momentumww.com
YEAR FOUNDED: 1987
Taking 2022 to reset and
reinvent, Momentum
Worldwide created more tools
developed for mixed and
extended realities to elevate its
experiences, tapping into
virtual and phygital spaces,
including the metaverse. Led
by Donnalyn Smith, who was
elevated to global ceo, the
agency launched The Talent
Collective to deliver brands
access to the biggest celebrities,
gamers and creative ideas, and
worked on its burgeoning
Luxury Practice following
recent new business successes
within the luxury goods sector.
leo events
FALL 2023 EVENT MARKETER
91
http://www.mirroredmedia.com http://www.thisismkg.com http://www.mktg.com http://www.momentumww.com http://www.thinkmotive.com http://www.mvpcollaborative.com http://www.mosaic.com http://www.eventmarketer.com
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