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OCTAGON
CORE 1: Sponsorship Activations
CORE 2: Global Event Programs
CORE 3: B-to-B Events
FOCUS SPLIT: 50% B-to-C,
50% B-to-B
CLIENTS INCLUDE: Budweiser,
Cisco, Coca-Cola, The Home
Depot, Mastercard
WEB: octagon.com
YEAR FOUNDED: 1983
Hitting a 40-year milestone, the
Octagon team continues to
execute innovative, creative
campaigns that show " big ideas
reap the biggest results. " The
agency grew its global staff by
nearly 25 percent, including
adding a head of inclusive
diversity, and increased its
footprint in the U.S., the
Asia-Pacific region and Europe
to oversee campaigns for
clients at the FIFA Women's
World Cup and Paris 2024
Summer Olympics. " The
Connected Scarf " achieved
Cisco's highest sponsorship
campaign engagement rate
with City Football Group.
POP UP MOB
CORE 1: Pop-up/Retail Events
CORE 2: Launch Events
CORE 3: Mobile Tours
FOCUS SPLIT: 100% B-to-C
CLIENTS INCLUDE: Benefit,
Charlotte Tilbury, JVN Hair,
Karl Lagerfeld, Louis XIII
WEB: popupmob.com
YEAR FOUNDED: 2013
What's in a name? IT List
newcomer Pop Up Mob
specializes in none other than
pop-up experiences. With
praise like, " Best beauty launch
ever? We think so, " the
women-owned agency
understands what goes into
customizing an experience for
each client and audience,
employing an unconventional
storytelling method. Extensive
experience in the beauty space,
crafted the bubble-filled Benefit
Pore Wash for Benefit
Cosmetics' newest skin care
products, transporting
consumers into a retro-themed
car wash made to service their
faces, rather than vehicles.
eventmarketer.com
ON BOARD
EXPERIENTIAL
CORE 1: Global Event Programs
CORE 2: B-to-B Events
CORE 3: Multicultural Events
FOCUS SPLIT: 90% B-to-C,
10% B-to-B
CLIENTS INCLUDE: Datadog, J.P.
Morgan, Meta, Nike, The
Infatuation
WEB: obexp.com
YEAR FOUNDED: 1995
Nothing excites On Board
Experiential more than
dreaming up the impossible
and then making it a reality.
The agency has evolved its
focus from experiential
marketing to experience-led
marketing, and broadened its
offerings to include deep
strategy and research projects.
Created two new vice president
roles, and added a creative
technologist. For The Infatuation
and Chase Sapphire,
turned EEEEEATSCON into
the ultimate dining playground,
with panels, sponsor
experiences and samples.
58
PRODUCTIONGLUE
CORE 1: Global Event Programs
CORE 2: B-to-B Events
CORE 3: Festival Programs
FOCUS SPLIT: 50% B-to-C,
50% B-to-B
CLIENTS INCLUDE: Bloomberg,
NBA, Nike, Snap Inc., TIME
WEB: productionglue.com
YEAR FOUNDED: 2006
Delivering FOMO-inducing
experiences is what
productionglue is all about.
When Snapchat wanted to
take storytelling to the next
level for its 2023 NewFronts
presentation for advertisers,
the agency brought walls that
glided across the stage and
reconfigured to tell the brand
story in a new way, made
possible by tapping into
automation capabilities across
the TAIT Group. Having
worked in more than 30
countries on all seven
continents, including outer
space, it customizes turnkey
solutions designed specifically
for each client's needs.
PROSCENIUM
CORE 1: B-to-B Events
CORE 2: Press Events
CORE 3: User Conferences
FOCUS SPLIT: 100% B-to-B
CLIENTS INCLUDE: Charles Schwab,
Heineken USA, SAP, T-Mobile,
TelevisaUnivision
WEB: proscenium.com
YEAR FOUNDED: 2011
Looking to bring a buzzworthy,
memorable experience to
top-performing employees,
T-Mobile hit up Proscenium to
produce a showstopping
Winners Circle incentive
program in Las Vegas. Treated
to a high-energy multiday
party with mixers, performances,
branded swag and an
awards night, attendees'
reviews came in saying,
" exceeded my expectations "
and " this was my favorite
event. " Lives by four pillars to
" help brands perform " :
next-level strategy, rock-solid
production, Broadway-caliber
creativity and powerful content
creation.
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proscenium
FALL 2023 EVENT MARKETER
93
OPUS AGENCY
CORE 1: Global Event Programs
CORE 2: User Conferences
CORE 3: B-to-B Events
FOCUS SPLIT: 5% B-to-C,
95% B-to-B
CLIENTS INCLUDE: Amazon,
Google, Microsoft, Palo Alto
Networks, Salesforce
WEB: opusagency.com
YEAR FOUNDED: 1999
With longtime Opus resident
Dena Lowery now running the
show, the Oregon-based b-to-b
shop keeps on keepin' on with
full-service, end-to-end
experiential marketing services
that span consulting, research,
program management,
strategy, concepting and
design. Implemented its own
operating system, OAsys,
creating efficiencies in a digital
workspace, and launched Opus
Agency Intelligence, exploring
research and trends. Kicked off
2023 with Ex Award-winning
Accelerate23, the largest
metaverse-hosted hybrid event
in Google Cloud history.
PERFORMANCE
MARKETING GROUP
CORE 1: Mobile Tours
CORE 2: B-to-B Events
CORE 3: Sponsorship Activations
FOCUS SPLIT: 45% B-to-C,
55% B-to-B
CLIENTS INCLUDE: Chevrolet,
IMSA, Medtronic, Nitto Tire,
Roche
WEB: pmginc.com
YEAR FOUNDED: 1986
Family-owned and -operated
PMG maintains a " listen,
develop and execute " strategy
for its custom-tailored,
ROI-driven projects, from
automotive to cosmetics to
medical, a business sector that
has realized 100-percent
growth in the last three years.
The Indiana-based agency
specializes in consumer-facing
experiential, marketing
communications, trade show
management and emerging
media. Surpassed GM's goals
for Chevy motorsports
activations, including 3 million
event attendees.
http://www.octagon.com http://www.opusagency.com http://www.obexp.com http://www.pmginc.com http://www.popupmob.com http://www.productionglue.com http://www.proscenium.com http://www.eventmarketer.com
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