evm_september-2023 - 96

PUBLIC LABEL
CORE 1: Nightlife/On-premise
CORE 2: Launch Events
CORE 3: Sampling Programs
FOCUS SPLIT: 75% B-to-C,
25% B-to-B
CLIENTS INCLUDE: AnheuserBusch,
Betsafe, French Bloom,
Toro, Workplace Resource
WEB: publiclabelagency.com
YEAR FOUNDED: 2008
THE KEY
Trending
Have recently racked
up awards and buzz.
Disruptor
Known for their
unconventional work.
Small But Mighty
Boutique shops making
their mark.
Fresh Face
On the IT List for the
very first time.
Trailblazer
On the IT List for a
decade or longer.
Multitasker
Have unique skillsets
in their repertoire.
Diverse-Owned
Are woman-, POC- and/or
LGBTQ+-owned.
Exhibit Expertise
Serving clients in the trade
show industry.
Public Label aims to cut
through the noise and amplify
its clients' brand messaging
through a full suite of
capabilities across live sports,
retail, brand experiences,
hospitality, entertainment,
demos and sampling. The
Colorado agency leverages its
proprietary Event Management
Interface web-based mobile
app to gather data over an
entire event. Möet Hennessy
teamed up with the agency on
sampling events for its new
Chandon Garden Spritz and
for Hennessy's " Shoot Your
Shot " experience, as the
Official Spirit of the NBA.
REVOLUTION
CORE 1: Automotive Experiences
CORE 2: Mobile Tours
CORE 3: Sponsorship Activations
FOCUS SPLIT: 75% B-to-C,
25% B-to-B
CLIENTS INCLUDE: AEG, AWS,
Capital One, Major League
Pickleball, U.S. Soccer
WEB: revolutionworld.com
YEAR FOUNDED: 2001
SPONSORED CASE STUDIES:
Learn more about this agency's
people, offerings and work by
turning to the page number.
96
EVENT MARKETER FALL 2023
This sports marketing
powerhouse boasts an
unparalleled brand-to-fan
engagement strategy that
combines strategic locations
and cutting-edge tech to yield
long-term, community-centric
fan destinations. Its recent
acquisition of London-based
p.r. firm Sine Qua Non has
leveled up capabilities in
technology and global
sponsorship. Curated a luxury
hospitality experience for
Lamborghini. The client's
response? " I truly believe
rEvolution have set a new
standard for track-side
hospitality in North America. "
RED VELVET
REDPEG MARKETING
CORE 1: User Conferences
CORE 2: B-to-B Events
CORE 3: Festival Programs
FOCUS SPLIT: 50% B-to-C,
50% B-to-B
CLIENTS INCLUDE: Austin PBS,
Patrón, PMI, Restore Hyper
Wellness, Tito's Handmade
Vodka
WEB: weareredvelvet.com
YEAR FOUNDED: 2002
2023 marks a special milestone
for Red Velvet as the Austin,
TX-based agency officially
turns 21. The independent
woman- and minority-owned
company believes that
insight-driven work will lead
to impactful results, regardless
of a program's size. And it's
tackled a variety of events, with
a sweet spot in corporate event
strategy, design and production.
To debut Austin PBS' new
state-of-the-art facility to the
public, put on a multifaceted
weekend program with a gala
for donors, a member preview
night and community day.
80
REVOLUTION
MARKETING
CORE 1: Festival Programs
CORE 2: Press Events
CORE 3: Sponsorship Activations
FOCUS SPLIT: 95% B-to-C,
5% B-to-B
CLIENTS INCLUDE: 818 Tequila,
BlueTriton Brands, Casetify,
iHeartRadio, Paramount
WEB: revolutionmarketing.com
YEAR FOUNDED: 2001
When a client has a target
audience in mind but doesn't
know where to find it, this
team swoops in to handle
discovery, review, targeting and
contract management. In the
last year, has taken on more
multi-activation clients to
create efficiencies, and
increased warehouse storage to
keep up with demand. A
VidCon influencer event for
Splash had aerial dancers
entertaining attendees from a
20-foot-tall rig, while " live
band karaoke " gave them a
chance to sing on the famous
House of Blues stage.
RMNG
CORE 1: Mobile Tours
CORE 2: Pop-up/Retail Events
CORE 3: Sampling Programs
FOCUS SPLIT: 80% B-to-C,
20% B-to-B
CLIENTS INCLUDE: Impossible
Foods, Planned Parenthood,
Publix Super Markets, Shake
Shack, Walt Disney Studios
WEB: rmng.co
YEAR FOUNDED: 2012
Among achievements this year
alone: Ramped up creative
services, doubled its internal
creative team, utilized new AI
technologies to enhance
brainstorming and pitching
sessions, and hired a new
lifestyle photographer. RMNG's
food truck origins make
designing brand experiences
anchored by a culinary
component a specialty, and the
team takes pride in its mastery
of complex mobile activations.
For a Culver's summer tour, hit
events with a live cheese
sculptor (yep, it's a thing),
games and a local cow.
60
eventmarketer.com
CORE 1: Sponsorship Activations
CORE 2: Festival Programs
CORE 3: Mobile Tours
FOCUS SPLIT: 95% B-to-C,
5% B-to-B
CLIENTS INCLUDE: GEICO,
Marriott, Meta, Santander,
WhistlePig Whiskey
WEB: redpeg.com
YEAR FOUNDED: 1995
Innovation is critical at
RedPeg, an independently
owned, full-service experiential
agency. Through its digital
arm, RedPeg Digital Experience,
applies an omnichannel
approach to the user experience
for partners, providing
services like social media
management, paid ad
campaigns and digital strategy.
Its continued development of
music venture Deep Cuts
Entertainment connects
brands, bands and fans. Said
one client: " I couldn't have
accomplished this internally.
This could not exist without
RedPeg-RedPeg is MY team. "
http://www.publiclabelagency.com http://www.redpeg.com http://www.weareredvelvet.com http://www.revolutionworld.com http://www.rmng.co http://www.revolutionmarketing.com http://www.eventmarketer.com
evm_september-2023

Table of Contents for the Digital Edition of evm_september-2023
