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SALT XC
SEQUENCE
CORE 1: Sponsorship Activations
CORE 2: Sampling Programs
CORE 3: B-to-B Events
FOCUS SPLIT: 75% B-to-C,
25% B-to-B
CLIENTS INCLUDE: AB InBev, CocaCola,
Kraft Heinz, MercedesBenz,
Microsoft Xbox
WEB: saltxc.com
YEAR FOUNDED: 2019
We've been waiting years for
Aidan Tracey to launch an
agency after the Mosaic sale.
This... is Salt. Recently
acquired Outpoint, a media
mix modeling software
company, to beef up its retail
media capabilities. An upscale
" Maison Mercedes " event for
the automaker entailed a
mirrored, rotating vehicle
display highlighted by a custom
light installation that evolved
throughout the day to mimic
the sunrise and sunset. Its Kraft
Heinz client says: " Salt's
approach to culture, speed and
agility has been a gamechanger
for our business. "
SPIRO
CORE 1: B-to-B Events
CORE 2: Global Event Programs
CORE 3: Sponsorship Activations
FOCUS SPLIT: 30% B-to-C,
70% B-to-B
CLIENTS INCLUDE: Bell, Caterpillar,
J.P. Morgan, McDonald's, Pfizer
WEB: thisisspiro.com
YEAR FOUNDED: 2022
The self-proclaimed agency for
the " New Now " is laser-focused
on human-centric experience
design that yields " T·RO " -Total
Return On-for actionable
measurement. Empowers
attendees to choose how, where
and when they interact with
experiences, and has a
community-first mantra:
" People attend events, but they
join communities. " Turned
heads at CES with a booth for
Caterpillar that literally put
attendees in the driver's seat
with an interactive AR " Truck
Bed " experience, and featured a
100-ton Cat 777 Truck for
hands-on educational
experiences.
eventmarketer.com
CORE 1: B-to-B Events
CORE 2: Employee Events
CORE 3: Sponsorship Activations
FOCUS SPLIT: 15% B-to-C,
85% B-to-B
CLIENTS INCLUDE: BNP Paribas,
Dow Jones, Shiseido,
Thumbtack, Unqork
WEB: sequence-events.com
YEAR FOUNDED: 2011
A big year for Sequence:
Achieved more than double its
previous best revenue, hired a
new head of technical
production and director of
accounts and completed the
development of a proprietary
project management tool.
Privately held and comprised
of 90 percent women, the team
has an agile, strategy-first
approach that ensures every
project begins with " the why "
of the event. Its " ritual-worthy "
Camp Thumbtack activation in
Colorado included stargazing,
aromatherapy, survival lessons
and an inaugural value awards
ceremony.
STREET FACTORY
CORE 1: Launch Events
CORE 2: Sampling Programs
CORE 3: Viral Marketing/Stunts
FOCUS SPLIT: 80% B-to-C,
20% B-to-B
CLIENTS INCLUDE: Bumble, GUT
Agency, McGarrah Jessee,
White Claw, Wieden+Kennedy
WEB: streetfactorymedia.com
YEAR FOUNDED: 2003
This nimble team of 35
full-timers has experienced
20-percent year-over-year
growth, surpassing pre-pandemic
revenue levels. Also
welcomed an executive creative
director and content director
to the team. To celebrate the
sneaker brand's latest MTE
collection styles, turned a pair
of Vans into a... pair of vans
that rolled around NYC as
10-foot replicas of the Sk8-Hi
MTE-3 shoe, illustrating the
footwear's functional benefits
in cold weather. A dedicated
workshop and crew of skilled
artists create custom sets,
props and " amusements. "
62
SHILOH EVENT
MANAGEMENT
CORE 1: User Conferences
CORE 2: B-to-B Events
CORE 3: Employee Events
FOCUS SPLIT: 100% B-to-B
CLIENTS INCLUDE: Blue Matter
Consulting, CockroachDB,
Clumio, Totango, Writer
WEB: shiloh-events.com
YEAR FOUNDED: 2013
Over the past 18 months, has
grown its full-time event staff
by 40 percent. Smashed KPIs
for Totango with an elevated
Customer Success Summit
Global Executive Forum by
delivering sessions, workshops
and 24 optional experiences,
spanning falconry to yoga, that
catered to different passion
points and learning styles. A
unique offering: a knack for
launching innovative inaugural
events for start-ups that
generate serious industry
impact. Another specialty:
comprehensive speaker
management services for inperson
and recorded events.
43,74
SUPERFLY
CORE 1: Global Event Programs
CORE 2: Festival Programs
CORE 3: Sponsorship Activations
FOCUS SPLIT: 80% B-to-C,
20% B-to-B
CLIENTS INCLUDE: Away, Comedy
Central, Netflix, The New York
Times, Revolt
WEB: superf.ly
YEAR FOUNDED: 1997
When Amex taps you deliver a
VIP Lizzo concert, you're
doing something right. Yep, a
master of the entertainment
space, Superfly launched the
" Lizzoverse " in NYC to give
fans an immersive way to experience
her new album and
ultimately produced the largest
indoor projection-mapping
installation in North America
with visuals that supported the
space-disco-themed performance.
Bolstered AI offerings,
adding a chief innovation
officer and executive creative
director focused on digital
transformation and immersive
experiences.
SPARKS
CORE 1: User Conferences
CORE 2: Trade Show Programs
CORE 3: Sponsorship Activations
FOCUS SPLIT: 35% B-to-C,
65% B-to-B
CLIENTS INCLUDE: Figma, Google,
Meta, Michelob ULTRA,
Salesforce
WEB: wearesparks.com
YEAR FOUNDED: 1919
This global experiential
partner is everywhere-b-to-b
events, proprietary events,
press unveils, consumer
pop-ups, activations and, up
next, sports. Has the chops to
design and produce state-ofthe-art
global programs that
deliver measurable impact.
Core capabilities include
strategy, creative, fabrication,
management and measurement.
An in-house digital team
ensures interactive tech is
incorporated into all engagements.
At Art Basel Miami,
created a basketball court for
Michelob ULTRA. (Acquired
by Freeman in August.)
rEvolution
FALL 2023 EVENT MARKETER
97
http://www.saltxc.com http://www.sequence-events.com http://www.wearesparks.com http://www.shiloh-events.com http://www.thisisspiro.com http://www.streetfactorymedia.com http://www.superf.ly http://www.eventmarketer.com
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