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SWITCH
TCG COLLECTIVE
CORE 1: B-to-B Events
CORE 2: Mobile Tours
CORE 3: Sampling Programs
FOCUS SPLIT: 30% B-to-C,
70% B-to-B
CLIENTS INCLUDE: AnheuserBusch,
Enterprise, KimberlyClark,
Lowe's, Maui Jim
WEB: switch.us
YEAR FOUNDED: 1980
THE KEY
Trending
Have recently racked
up awards and buzz.
Disruptor
Known for their
unconventional work.
Small But Mighty
Boutique shops making
their mark.
Fresh Face
On the IT List for the
very first time.
Trailblazer
On the IT List for a
decade or longer.
Multitasker
Have unique skillsets
in their repertoire.
Diverse-Owned
Are woman-, POC- and/or
LGBTQ+-owned.
Exhibit Expertise
Serving clients in the trade
show industry.
Over the past year, added a
new coo and creative director
of business meetings and
events to the squad, and picked
up industry accolades
including a Telly Award and
seven w3 Awards. Powered AB
InBev's 7,000-person SAMCOM
conference with a
dynamic general session and
spectacles like performances by
Drumbots and an LED
percussion group. Also
designed, scripted and
produced a one-hour stage
show for the " Diary of a
Wimpy Kid " book series that
visited 12 cities with a
10-foot-tall " Monster Baby. "
VDA
CORE 1: B-to-B Events
CORE 2: User Conferences
CORE 3: College/Campus Events
FOCUS SPLIT: 30% B-to-C,
70% B-to-B
CLIENTS INCLUDE: BVI Medical,
CrowdStrike, Dana-Farber
Cancer Institute, Dexterity
WEB: vdainc.com
YEAR FOUNDED: 1985
SPONSORED CASE STUDIES:
Learn more about this agency's
people, offerings and work by
turning to the page number.
98
EVENT MARKETER FALL 2023
Beefed up the team by more
than 20 percent, year-overyear,
and added shiny new
design software to its toolbelt.
Has expertise in environmental
design, lighting, fabrication,
logistics and event management.
Case in point: Helped
CrowdStrike make a splash at
Fal.Con with a tech-powered,
interactive expo featuring
everything from a striking
overhead circular LED screen
displaying visually stimulating
brand messaging, to hands-on
engagements, like a ping-pong
ball dispenser in the customer
lounge and a GT racing car
simulator.
CORE 1: Multicultural Events
CORE 2: In-Store/Retail Events
CORE 3: Sponsorship Activations
FOCUS SPLIT: 85% B-to-C,
15% B-to-B
CLIENTS INCLUDE: Bacardi, City
of Chicago, Illinois Lottery,
Kroger, Perrier
WEB: tcgcollective.com
YEAR FOUNDED: 2014
An intentional focus on
multiculturalism and " intercultural
understanding " is at the
top of TCG's priority list. New
clients for 2023 include
Essentia Water, Honda, Ferrara
Candy Company, Bally's and
San Pellegrino, and moves are
being made to grow the
agency's event logistics, music
production and big-box retail
segments. Brought rock cover
band INFINITY in to headline
a tour playing inside Mariano's
stores. The client says: " Their
ability to adapt, think quickly,
plan logistically and put in
hard work have made them the
perfect team for our needs. "
WASSERMAN
CORE 1: Sponsorship Activations
CORE 2: Viral Marketing/Stunts
CORE 3: Launch Events
FOCUS SPLIT: 90% B-to-C,
10% B-to-B
CLIENTS INCLUDE: AT&T, Molson
Coors, Progressive, Red Bull,
Target
WEB: teamwass.com
YEAR FOUNDED: 2002
A taste of Wasserman's
ideology: " Engagement over
advertising, experience over
impressions and partnerships
over sponsorships. " At the F1
Miami Grand Prix, dreamed
up the Red Bull Fan Zone,
spanning a pit stop challenge,
racing sims, an AR photo
booth, partner activations and
the RB18 Red Bull Racing
display car. Had a banner year
for growth, including the
launch of divisions for rugby,
boxing and cycling, as well as
The Collective, a segment
focused on raising the visibility
of women in sports and
entertainment.
TRADEMARK EVENTS
CORE 1: B-to-B Events
CORE 2: User Conferences
CORE 3: Virtual Events
FOCUS SPLIT: 100% B-to-B
CLIENTS INCLUDE: Adobe, Appian,
BEMER, Webflow, Zeiss
WEB: wearetrademark.com
YEAR FOUNDED: 1997
Combining delightfully cheesy
'80s TV vibes and Latin flair
for a budget-friendly sales
meeting dubbed " Miami Zeiss "
(for its longtime optics
technology client Zeiss) is a
good introduction to
Trademark's psyche. Leveraged
nearly 30 years' worth of
relationship-building with
venues around the globe to
launch SiteSelect, a venue
selection service that gives
clients " access to premier
locations they may otherwise
miss. " And its deep roots in
filmmaking net top-tier
storytelling and content
production. For Webflow Conf,
created a demo area and
community showcase.
WILSON DOW GROUP
CORE 1: B-to-B Events
CORE 2: Launch Events
CORE 3: User Conferences
FOCUS SPLIT: 40% B-to-C,
60% B-to-B
CLIENTS INCLUDE: Clorox,
Gigamon, Pfizer, Royal
Caribbean, Visa
WEB: wilsondow.com
YEAR FOUNDED: 1996
Scenic environments, strategy,
motion graphics, video
content, VR and AR, talent and
speakers are all in Wilson
Dow's wheelhouse. A savvy
digital team sources platforms
and technologies to provide
new solutions, like AI, to meet
the specific needs of each
client. The creative production
agency helped Gigamon soar at
its Sales Kick Off with a " Cloud
9 " theme that spoke to both the
brand and its nine-person
leadership team, and included
a set design that incorporated
nine vertical, staggered LED
panels for unique content
display and reveals.
eventmarketer.com
http://www.wearetrademark.com http://www.switch.us http://www.tcgcollective.com http://www.vdainc.com http://www.teamwass.com http://www.wilsondow.com http://www.eventmarketer.com
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